The courts and fields may be closed, but sports continue to live on through #StayHome workouts, re-runs of sports highlights and the regular joggers/runners heading out. In fact, there’re still Singaporeans shopping for sporting apparel online, as seen from Adidas’ recent delays in their shipping orders. Goes to show that the potential remains for sporting …
5 Creative #StayHome Campaign Ideas For Sports Brands Read More »
Prior to the COVID-19 breakout and the circuit breaker, there aren’t really much activities or places to go within Singapore. Now with the stricter #StayHome enforcements, it doesn’t really make much of a difference, really. But as good citizens (I hope you all are), we’ve all been staying home, abiding by the law and coming …
6 Things About Marketing We Learned From Binge-Watching Netflix Read More »
In response to the Covid-19 pandemic, many of our favourite brands have suspended their physical operations and instead turned to social media to share reassuring digital messages and online promotions. While it’s definitely a tricky time to be a brand on social media, you can get ahead by carving out more interactive responses that are …
Getting Customer Engagement: 5 Brands That Responded To Covid-19 Read More »
When it comes to creative campaigns and digital marketing, keeping up with digital trends is something a creative agency in Singapore like us cannot neglect. Right now, the trending topic is the viral COVID-19 pandemic, and boy is there a lot of juice in this one. As governments all over the world try their best to …
4 Lessons from COVID-19 For Branding And Creative Campaigns Read More »
Given the community spread of COVID-19, it’s no surprise that we’re now in virtual lockdown (CB la) with many businesses working from home since 7 April. Many brands are looking at an extended period of being stuck at home, but that doesn’t mean they have to be unproductive. From creative campaigns to improving your website …
5 Things Brands Can Do As We #StayHome For COVID-19 Read More »
People do the weirdest things at the strangest of times, and of course, we’re talking about Singaporeans during the Circuit Breaker (CB) period. Some of these irregular behaviours have actually revealed the motivations behind Singaporeans’ actions, which you can identify for your next creative campaign or digital marketing strategy. From ‘creative’ masks to disorderly conduct, …
6 Things Shameless Singaporeans In CB Taught Me About Marketing Read More »
Given this time of uncertainty, there have been major shifts in consumer behaviour trends. As consumers adapt to the Covid-19 crisis, it’s now more vital than ever to understand how this affects digital marketing as well as how to craft effective digital messages and experiences that convert. That’s not all. Brands all over the world …
5 Smart Ways You Can Use Marketing Responsibly During Covid-19 Read More »
Almost everyone is doing a #StayHome creative campaign these days. Well, given the implementation of the circuit breaker measures, any brand and creative agency in Singapore will be wise to tweak their messaging amid the COVID-19 pandemic. For small and medium enterprises (SMEs) with a working e-Commerce in Singapore, following the #StayHome trend is a …
5 Steps To Planning A #StayHome Creative Campaign For ECommerce Read More »
If creativity drives business results, then a creative agency benefit brands and businesses by achieving communications objectives. While there’s been a proliferation of marketing and advertising agencies in the industry, not many of them can truly live up to the title of ‘creative agency’. In essence, a creative agency is able to infuse creativity strategy …
What Can A Creative Agency Deliver For Your Brand? Read More »
Besides the eCommerce website design, fretting over the inflow of traffic and sales revenue is something that’s often on the mind of a Singapore eCommerce owner. Surprisingly, not many brands are utilising the available resources to bolster their results. Well, if you’re looking for a way to give your eCommerce sales a much-needed boost and …
Digital Marketing For Singapore ECommerce: How To Beat The Game Read More »
