I Concept


What is Pay-Per-Click marketing?

Pay-Per-Click (PPC) marketing, an integral part of search engine marketing, allows you to reach millions of potential customers. We walk you through the many benefits, and how you should go about creating a good PPC campaign.


What is Omnichannel Marketing?

Shopper journey today starts from one device and may be completed on another. We look at how omnichannel marketing works and how to build a strategy for it.


UX design 101: What makes a great website?

Poor user experience design may affect visitors’ length of stay on site, bounce rate, and sales. We look at some UX principles to follow for designing great websites.

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