Impact of Touchpoints on Brand Consideration: 5 Things You Have to Nail
Brand perception is formed by linking up the various touchpoints of a business. Here are 5 key areas to focus on, to create positive, lasting impressions.
Marketing
E-commerce and Monthly Sale: Is a Sale Ever a Bad Sale?
With repetitive sales on e-commerce giants, are there still growth opportunities? We look at why people are still buying into sales, and how to work them out.
Digital Copywriting: Keeping it short and sweet wins?
When it comes to digital copywriting, capturing attention is key. We unpack what digital copywriting is about, and share five tips to good digital copywriting.
Brand, Logo and Colours: Creating a memorable impression
A good brand logo speaks about its products and offerings. We look at the elements that go into a good branding and memorable logo.
Branding and Newsletters: What do people really want to see?
What makes a good newsletter that \will truly engage with your desired readers? Here are 5 key points to developing effective e-newsletters.
Marketing in Continuing COVID-Times: Opportunities & Danger Zones
As the world shifts through the pandemic, marketing strategies have to quickly adapt. Here are some marketing opportunities to note and pitfalls to avoid.
Social Media vs Website: Does my brand still need a professional website?
Social media marketing has become a quintessential. Almost like a carry-all page, you have all your information in there, and you can even directly sell your products on Facebook or Instagram. It screams “convenience”, and there’s little need for extra intervention, no need for major design overhaul, just assemble a few images, some design works, …
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6 Post-CB Creative Campaign Ideas For The Hotel Industry
Hotels? Trivago. Those were the thriving days for the tourism and leisure industry where advertisements of all sorts were an attractive call to travel…up until COVID-19 pandemic struck. Naturally, creative campaigns for hotels were definitely out of the question with a blanket ban on movement within the country. With the continuous social distancing measures and …
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5 Smart Ways You Can Use Marketing Responsibly During Covid-19
Given this time of uncertainty, there have been major shifts in consumer behaviour trends. As consumers adapt to the Covid-19 crisis, it’s now more vital than ever to understand how this affects digital marketing as well as how to craft effective digital messages and experiences that convert. That’s not all. Brands all over the world …
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