What is Omnichannel Marketing?
Shopper journey today starts from one device and may be completed on another. We look at how omnichannel marketing works and how to build a strategy for it.
search engine optimisation
Digital accessibility for all: Designing optimal websites with great user experience
An important aspect of user experience is accessibility. It is about having an inclusive design to serve users’ needs. We look at key design considerations.
Quick Primers on Google’s Search Engine Results Page: How to Really Get on Top?
Google’s ever-changing algorithm makes it tough to navigate to the top of search results. We share 7 time-proven ways to get your website noticed.
7 Highly Effective SEO Techniques to Drive Organic Traffic to your Website
Organic traffic is a prominent way for people to discover your business on search engines. We look at 7 techniques to optimise your website and content.
The Lowdown on Search Engine Marketing: Making Google Ads that Click
Search Engine Marketing (SEM) strategy comes down to optimising paid search ads with a specific goal in mind. Here are some tips to create compelling SEM ads.
FB/IG Shops: How to do it right and what to look out for?
FB & IG upped the social experience by bringing on e-commerce shopping. Should your digital marketing and social media gameplay change? Here’s a quick guide.
What’s in Your Brand DNA?: Developing a Strong Core Branding
Discovering your business’ brand DNA is a key step to better reach your target audience. Here’s a five step guide to creating a strong core for your brand.
Social Media vs Website: Does my brand still need a professional website?
Social media marketing has become a quintessential. Almost like a carry-all page, you have all your information in there, and you can even directly sell your products on Facebook or Instagram. It screams “convenience”, and there’s little need for extra intervention, no need for major design overhaul, just assemble a few images, some design works, …
Social Media vs Website: Does my brand still need a professional website? Read More »