Marketing in Continuing COVID-Times: Opportunities & Danger Zones
As the world shifts through the pandemic, marketing strategies have to quickly adapt. Here are some marketing opportunities to note and pitfalls to avoid.
Social Media Marketing
Social Media vs Website: Does my brand still need a professional website?
Social media marketing has become a quintessential. Almost like a carry-all page, you have all your information in there, and you can even directly sell your products on Facebook or Instagram. It screams “convenience”, and there’s little need for extra intervention, no need for major design overhaul, just assemble a few images, some design works, …
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Time for a Rebranding Exercise?: 5 Notes to Branding it Right
All businesses start with the creation of a brand. Finding a logo, distinguishing your business from your competitors, making the right sounds (through ads and social media) to attract customers, hitting the notes to create moments of impact with the wider community. Your products and services speak for themselves, and your brand speaks to its …
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Creative Campaigns: A Starter Guide To TikTok For Business
TikTok may sound like an antique clock, but its rising popularity as a new social media application is something that brands and creative agencies should pay close attention to. With more baby boomers riding on the mainstream social media wave (i.e. Facebook and Instagram), the teens and youths have left for a younger content-filled platform. …
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Marketing For ECommerce in Singapore – SEM or Social Media?
If you’re running an eCommerce store in Singapore, chances are that you’re always looking to push out your products or services. With a set budget in mind and a pressing need for sales, experimenting with the various marketing channels can be extremely off-putting. The final decision often boils down to the two – Search Engine …
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