Singaporeans are BIG online shoppers, with more than half purchasing items online at least once a week. In Singapore, where high-speed internet is the norm and online shopping is habitual, patience for slow websites is virtually non-existent.

As Google continues to refine how it ranks websites, “speed” is no longer just a vague goal – it is measured by a strict set of metrics known as Core Web Vitals.

At I Concept Singapore, we know that a beautiful website is only half the battle. As an integrated creative agency, we believe that top-tier branding in Singapore must be supported by seamless technical performance. If your site is sluggish, even the best logo design for the company won’t keep users from clicking away.

Here is your 2026 Core Web Vitals checklist to ensure your site is performing at its peak.

1. Largest Contentful Paint (LCP): Loading Performance

LCP measures how long it takes for the largest element on your screen (usually a hero image or heading) to become visible.

The Goal: Under 2.5 seconds.
The Fix: Optimise and compress large images. Our ecommerce development team often sees LCP issues caused by unoptimised product banners. Using modern formats like WebP and implementing “lazy loading” can significantly boost these scores.

2. Interaction to Next Paint (INP): Responsiveness

Replacing the old First Input Delay (FID), INP measures the latency of all interactions on a page. It tracks how quickly your site responds when a user clicks a button or opens a menu.

The Goal: Under 200 milliseconds.
The Fix: Minimise heavy JavaScript. High-quality digital copywriting keeps users engaged, but if the “Buy Now” button takes a full second to react, that engagement is wasted. Streamlining your site’s code ensures a snappy, interactive experience.

3. Cumulative Layout Shift (CLS): Visual Stability

Have you ever tried to click a link, only for the page to shift at the last second, causing you to click an ad instead? That’s poor CLS.

The Goal: A score of less than 0.1.
The Fix: Always specify dimensions for images and videos. As a creative agency focused on user experience, we ensure that every design element has a reserved space so the layout remains “locked” as it loads.

Maximising Your Digital Potential in Singapore

For many SMEs, the challenge isn’t understanding what needs to be fixed – it’s resourcing and executing those fixes correctly.

Optimising for Core Web Vitals can be a technical challenge, but local businesses don’t have to do it alone. The Singapore government provides excellent support for SMEs looking to upgrade their digital infrastructure:

Productivity Solutions Grant (PSG): If you are looking to scale your online sales, the PSG can help offset the costs of ecommerce development, making it easier to build a high-performance shop.
Enterprise Development Grant (EDG): For more comprehensive transformations – including deep-dive branding projects and advanced technical overhauls – the EDG is a vital resource for eligible local companies.

Why It Matters

A fast website isn’t just about pleasing Google; it’s about respecting your customer’s time. Whether we are crafting a bespoke logo design for the company or executing a full-scale digital strategy, I Concept Singapore integrates performance into the very DNA of your brand.

Is your website passing the test? If you are unsure, it might be time for a performance audit. And there’s no better way to perform a confident audit than with the reliable help of professionals.

Give Your WordPress Website the Care it Deserves

Our comprehensive WordPress Maintenance Plans ensure your website remains a high-performing, profit-generating asset rather than a technical liability by proactively managing security, speed, and stability. From essential core updates and automated off-site backups to advanced performance enhancements and security hardening, I Concept Singapore provides a range of tailored solutions – including Basic, Premium, and Pro tiers – to eliminate sluggishness and protect against malware. By leveraging our expert webmastering services and dedicated technical support, businesses can focus on growth with the peace of mind that their digital infrastructure is secure, up-to-date, and fully optimised.

Driving Success with a Tech-First Strategy

Transforming your business from traditional methods to a “tech-first” approach is a journey that requires a sophisticated blend of strategy, technology, and art. At I Concept Singapore, we combine expert digital marketing with robust technical execution to ensure your brand remains at the forefront of your industry.

As a premier integrated creative agency, we believe that true transformation happens when creative brilliance is underpinned by rigorous technical precision. By ensuring your logo design for the company, visual aesthetics, and branding in Singapore authentically reflect your unique DNA, we help you transition from simply appearing as a leader to truly operating as one. We do not just chase fleeting seasonal trends; we architect brand identities designed to endure.

Crafting Narratives That Cut Through the Noise

In an era saturated with AI-generated noise, a genuine “human-to-human” connection has become a premium commodity. To lead the race, our expert writers craft narratives that empower your brand, weaving sophisticated digital copywriting that cuts through the static. We prioritise authenticity over mere automation, creating brand stories that foster lasting trust in a world governed by algorithms.

Turning High-Performance Infrastructure into Growth

This storytelling is matched by our technical expertise. Our ecommerce development team treats your platform as a high-performance engine, transforming your website into a streamlined, lead-generating machine. Whether you are looking to integrate advanced automation or modernised booking systems, we help you tap into and adopt the latest tools efficiently.

Discover all-round solutions that empower you to form vital connections with your audience. Contact us today to find out how our integrated solutions can transform your strategy.