Digital marketing is not just about mashing some good commentary about your business and paying Facebook to get the messages delivered to your targeted market.
Many companies have joined the ‘gold rush’ on social media and claim to be a victor. Yes, it may seem lucrative in the short run, the but how do you sustain your digital growth, especially when you already have an omni channel ecommerce platform?
The more mature players in the digital marketing scene know that the business hours do not end as soon as the shutters comes down on your offline store, if you still have a physical store that is.
Consumers are more powerful than they have ever been and the old-fashioned old-fashioned marketing and customer engagement does not cut it anymore. Today, if you are selling a product online you will realise you’re your competitors are massive conglomerates and no longer that other store around the corner.
But it is not all doom and gloom for the small and mid-sized corporations. What’s important today is the omnipresence of your business – you got to be everywhere. You got to put yourself out there, virtually.
This also means how your digital assets including your company website, online stores, social media pages, emails and live chats are designed to cater to your clientele. Consumers are exposed to high-quality service from online giants like Alibaba, Redmart, Amazon and etc, and your organisation is bound to be compared to these brands. They are the benchmarks, who have rose from nothing… to everything the world look up to.
i Concept has developed the expertise of identifying the digital needs of a business and assist business owners into creating a 360-degree solution. We help to transform the digital presence and the customer experience into one that will deliver increased sales, profits and a whole new level of customer loyalty.
We will help you to put your digital puzzle together, one piece at a time.
Get in touch with us.