URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: [email protected]

The Whats & Hows of Mobile Responsive Website Design

Web Development

If you look around you in a crowded street, you will probably notice almost everyone plugged in or using their mobile phones somehow. That’s the reality of the current situation.

With almost 50% of online activity coming from mobile phones, there’s a very real need to cater to the increasing smartphone population. As a result, website designs have to be mobile responsive to meet these rising needs.

In fact, mobile responsive web designs are favoured by Google’s algorithms, which is a big boost in your SEO rankings. 

What is mobile responsive website design?

A mobile responsive website design is a term coined in 2010. It is used to describe a website that adapts and responds to the size of the screen, adjusting the layout and content accordingly to fit the device you are viewing it on (i.e. desktop, laptop, tablet or mobile) as seen below.

Responsive Website Design Agency

For a non-responsive website, certain content and various elements might become out-of-sight, hidden, cut-off, distorted or takes a long time to load. This severely impacts the user experience and irritates them while they use your website.

With a responsive design, the content becomes readable and easier to navigate in a single column while images become resized accordingly, creating the experience that you have intended for the audiences. You could say that a responsive design directly improves users’ experience.


So how do I have a mobile responsive website design?

Optimise Your Layout

The first step to having a mobile responsive website is to have an optimised layout. With smaller screens, there is less to work with when it comes to displaying necessary information. As a result, your design should aim to reduce the number of columns and increase the size of your content.

Make Use of Fluid Content

Fluidity is often adjusted via the CSS portion of website development. It relies on the percentages of the screen, whereby each content is scaled proportionally to the screen size. This is most effective when applied with grid layouts and scalable content blocks/columns.

You can also optimise your images within CSS using this neat trick.

Be Mindful of Mouse vs. Touch

While a desktop or laptop affords the usage of a mouse to navigate a website and select various elements, a mobile device does not. Designers and developers should be mindful of this jarring difference. Hence, websites that require the selection of elements should include buttons and increase their sizes for improved user experiences.


Another way to create a mobile responsive web design is to utilise breakpoints, which creates a conditional boundary that will trigger an alternative style based on the device. This condition is often set based on the width of the screen, such as the image below.

Breakpoints Digital Website Agency


If you are looking for a mobile responsive website, why not look for a team that specialises in creating tasteful website designs that are mobile responsive?

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Impersonation of I Concept Innovation Pte Ltd (Singapore)

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com and 

i-conceptevaluate.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

[email protected]

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

The I Concept Team