As of 2019, 69.57% of visitors end up abandoning their digital shopping carts. Imagine a whopping 69 out of 100 shoppers in a brick and mortar store leaving your shop with zero purchases! This can lead to a staggering amount of revenue lost and is definitely not positive news for any ecommerce website and developer in Singapore. Hence, it is crucial to explore ways to ensure a seamless experience for each user that visits your online store. Ultimately, you wish to seduce visitors into buying items from your ecommerce website and it is also why it is important to create the perfect ecommerce User Experience (UX). Here are some ways you could benefit from UX Design on your ecommerce site!
Instils Trust and Loyalty in Consumers
In this overcrowded digital landscape, being credible poses to be a challenge with each day. Designing a site for user satisfaction may convert visitors into consumers and that can make a huge difference. Demonstrate your credibility in the form of displaying testimonials or press appearances on your ecommerce site. Also, ensure that it is easy for consumers to connect with you. This includes making your socials visible and apparent within your homepage design or even including a chatbot is necessary for people to connect with you. To provide more details, incorporate a FAQ page for easy access to any quick clarifications for users.
Upon building a relationship with your target audience, there comes the stage of maintaining trust. This can come in various forms – from personalized customer experiences to provide a detailed product page and information, to even shortening checkout process, there is a myriad of ways to go about this. Personalization entails adding a ‘You Might Also Like’ section or including their name in emails or within the ecommerce site. Plus, you could also include details like sizes, availability, a variety of pictures and even colours (if applicable). A concise and quick checkout process can improve conversion rates. Ensure there are multiple payment options, offer a guest checkout option and be transparent! Fundamentally, making visitors feel valued is essential in boosting your sales revenue. When a consumer feels that the brand resonates with them, it urges them to make purchases.
Prevents Information Clutter
Having properly categorised pages in an ecommerce site is key to allowing users to find exactly what they want. Mapping out a user flow journey will definitely aid in classifying information accurately. As such, create precise product categories and tabs such that a search bar becomes almost needless in your ecommerce site. Sit in the shoes of a consumer and identify their habits to second guess what could help to make processes simpler. After all, intuitive navigation is primary in ensuring a smooth UX.
Boost Your Site’s Search Engine Optimisation (SEO)
By now, we all know that there is a long list of things to get your website to rank higher on Google. It indeed is not an easy feat, but fret not, there are various strategies to improve your ecommerce site’s SEO. It is a niche area of which there are multiple layers to uncover, hence it is important to consult with a creative agency that specialises in SEO techniques. From factors like page speed and mobile-responsiveness to even including image tags or headings, these are some ways UX and SEO go hand-in-hand.
Keen to find out more? Speak to our consultants today!