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Who Writes Better: AI or Humans?

Copywriting, Digital Copywriting, Digital Marketing, Search Engine Optimisation, Social Media Marketing

Who-Writes-Better-AI-or-Humans?

Here are some undeniable facts. AI can type out War and Peace faster than a human can. It can also type out 100 digits of pi faster. Or the recipe for shepherd’s pie.

Yes. AI can write fast. But can they write better

The age-old skill of writing has largely been a human endeavour. Writing takes nuance; it draws from the writer’s emotion, and his or her human experiences. Even advertising writing requires that quintessential spark of emotion to touch and persuade others.

Yet, a recent study concluded that humans prefer AI-generated content to that written by humans. The study involved getting human expert writers and ChatGPT 4, an AI chatbot, to write up some ad campaigns. Surprisingly, readers leaned towards the AI-written ones, even after being told that they were artificially generated.

So does this mean writers are doomed? Not quite. The study didn’t allow the human writers to make improvements and edits. One can argue that, given more time to work on their writing, the human writers might end up the victor.

So if the issue is time, it could just be a matter of writers needing to learn how to tap on AI to write better content faster. With that in mind, let’s take a look at some ways AI can help a writer.

Idea Generation and Brainstorming
Idea generation can be quite a bane for writers sometimes. But instead of staring at a blank page (or your creative partner), a quick prompt on your AI tool can yield results that may spark something off in your creative brain. By providing specific prompts, writers can guide AI to generate creative ideas or unique perspectives. AI tools can analyse vast amounts of data to identify relevant keywords and trends, helping writers brainstorm topics and angles.   

Research Support
If you need to summon tedious facts and figures to support your writing, AI can quickly process and analyse large datasets, extracting relevant information and insights. Take note though, while AI can replicate information faster you can type ‘Wikipedia’, they have been known to be inaccurate. That’s because AI is producing what it believes to be the most likely series of words to answer your prompts. So do your due diligence and double check facts you are not sure about.

Content Creation and Drafting
One of the hardest parts of writing is just getting words on screen. With AI, you can save time and get over your writer’s block by generating initial drafts or outlines. AI can also help you maintain a consistent style, tone, and voice throughout their writing.

Personalisation and Customisation
Every writer worth their salt knows to write to their audience. But what if you’re starting on something unfamiliar, and need some help in understanding your audience better? AI can analyse audience demographics and preferences to tailor content effectively. AI can suggest relevant content or products based on individual user behavior.

Balancing It All
While it’s tempting to just throw it all to AI to do your work, there are some kinks to be wary of too. For example, AI can misunderstand your prompt, and taking the result wholesale without a good check can have disastrous consequences. And as mentioned, AI does falter when presenting facts, so you need to be on-the-ball and check thoroughly.

So take AI’s split-second work and combine it with a human writer’s creativity and emotionality, and your due diligence of proofreading, and more likely than not you’ll be able to get the best of both worlds.

Unleash the Power of AI With Intercom

AI has proven to be a solid writing partner – if you know how to use it. Beyond that, they can also make a stunning impact on the way your business delivers customer service as well.

As an Intercom Gold Partner, I Concept is excited to introduce you to Intercom’s AI-powered solutions. Intercom’s Fin chatbot, is among one of the standout AI chatbots for websites and other platforms, and its suite of tools can revolutionise your support operations and strengthen customer relationships. Boost your AI marketing and enjoy personalised engagement, efficient support, proactive assistance, and data-driven insights with Intercom’s AI-powered platform.

Write A Better Brand Story with I Concept
At I Concept Singapore, we as a fully integrated creative agency are specialised in helping your brand reach hearts and minds, not just in the outdoor space, but in the digital sphere as well. Our expertise ranges from branding in Singapore, digital marketing, web development and design, digital copywriting, logo design for the company, ecommerce development, and more, making up a comprehensive range of services to help businesses thrive in today’s competitive landscape. Our team of experienced creatives can help you develop a strong brand identity and create marketing campaigns that deliver exceptional results.

Plus, with the support of government initiatives like the Enterprise Development Grant and Productivity Solutions Grant (PSG), businesses can access funding to invest in innovative OOH campaigns. By working with a creative agency like iConcept, these businesses can develop compelling brand strategies and create visually striking outdoor advertisements that resonate with their target audience. Apply for the PSG now to kickstart your digital marketing journey with I Concept.

Contact us today!

 

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