With eCommerce being one of the largest retail channels in the world, there is no doubt that many are jumping on the bandwagon. In this digital age where everyone is on the Internet, there are also countless numbers of eCommerce platforms available. Even if you’re just starting an eCommerce website in Singapore or have been in the business for a while now, here are 3 common mistakes to avoid to stay on top!
Choosing the “Right” ECommerce Platform
Let’s start with laying the foundation right – choosing the most suitable platform for your business. Consider the many factors such as the type of products you offer, what tools you may need, if a template works best for you and most importantly, your budget! Straightening these out will better aid in choosing a platform best for your business. The platform you choose can determine how you perform and if your target audience will be interested to use your service. Unsure of what platforms are available? Here are the 3 Best Website Builders To Use in 2019!
Poor UX and Slow Loading Time
In an eCommerce website where there is a myriad of products to show, it is easy for users to get lost and distracted, which can lead to higher bounce rates. This will then affect the chances of converting users to consumers. Hence, eCommerce User Experience (UX) is key in keeping the balance between functionality and design. Not only does it help users to find items more easily, it also boosts sales and assists with navigation for consumers to locate for exactly what they’d need. Plus, a slow load time not only turns users off, but it is also actually a legitimate Google ranking factor. It is more timely than ever, for all businesses to focus on delivering fast websites!
Bad Customer Service
Not being there when they need you is a major red flag. The driving force of any business is its consumers, so it is only right that you are accessible along every step of the way. Slow replies, automated responses or even the lack of convenience turns away customers. How you serve your customers is what matters the most and resolving issues is one way to any consumer’s heart. This way, not only do you stand to gain new customers, this also makes way for new ones! Besides, personalised customer service has become the means of establishing trust and confidence with your customers.
Always keep a goal in mind, while avoiding these common pitfalls to optimise your eCommerce platform. Now, go forth and pursue a flawless eCommerce site of your own! Looking to make an impression with your eCommerce website? Have a chat with us and we can map out a tailored solution just for you.
