Don’t fret, growing your eCommerce site isn’t as tough as rocket science! However, a fair amount of research and effort apart from some already must-have eCommerce features need to be considered. These factors include having a sound digital marketing strategy and refined search functions among others.
Read on to discover 4 ways for you to continue growing your eCommerce website to create a memorable shopping experience.
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Consolidate a social media strategy
Consumers can visit your site in many ways – organic searchers, suggested products, Facebook, Instagram and Google. Pulling data and analysing it from the various channels can help you to gain a better idea of your consumer’s history, browsing patterns and preferences. Having a better understanding of your consumers can help you to adapt your site for a streamlined, enjoyable shopping experience.
These insights can then be used to enhance interactions between brands and consumers via social media, thus boosting brand loyalty and ultimately, conversions. There have been studies done which show that consumers with positive brand interactions on social media are more likely to recommend your brand by three times as compared to normal brand interactions.
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Enhance the consumer’s experience
When looking at your site, it should focus on good eCommerce web design by:
- Minimising distractions
- Highlighting key points
- Minimising actions on the page
Apart from making your e-commerce business stand out, one way to retain consumers would be to have unique and personalised experiences. Leveraging on brand loyalty, brands can reward consumers by introducing personalised customer experiences like names or suggested products, special referral codes, tiered customer reward programmes.
Adding on more accepted payment methods can also enhance the shopping experience as well as including space for future additions, is also part of good eCommerce web design.
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Evaluate new trends
New trends rise and fall every day – Experts have been forecasting how Tik-Tok might be the next big social media platform, whereas Facebook is shifting towards privacy by gearing content towards friends and groups.
Change really seems to be the only constant!
Riding these trends might be the first thing you think about, but you do need to evaluate how relevant these trends are towards your products and business. With technology moving so fast, some are even asking if texting could be the next big thing in eCommerce?
If you’re already reading about what’s next after setting up your eCommerce store, here’s a refresher about some steps you would have to take before setting up an eCommerce store in Singapore. If you have any eCommerce questions, feel free to contact us!
