Beyond website traffic and monetary conversions, there are many factors at play to boost your ecommerce site presence. A successful ecommerce design communicates clear processes, products, and even prices, from purchasing decisions and buying habits. So what are some ways to increase your site traffic? Here are 4 must-have features for your ecommerce website.
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Mobile-Responsive
Responsive websites essentially adjusts to fit different dimensions of the various devices people use to access your site. Hence, mobile responsiveness covers all your bases to ensure that you don’t need to create multiple versions of your website. While garnering traffic and ultimately converting it to sales, mobile responsiveness can make a user more inclined to your website. Moreover, Google ranks mobile-friendly pages high and penalises brands for not having a mobile-ready site. So, what’s there for you to lose?
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Breadcrumb navigation
An alternative navigation scheme which allows users to establish their location within a site, a breadcrumb navigation bar is key to improve users’ mobility. Perfect for an ecommerce website where large amounts of content are available, products can be grouped in categories for ease of navigation. Text links are then separated by the ‘>’ symbol to allows users to trace their previous locations and search for related items. Win the hearts of your consumers with a neatly organised website and a smooth user experience.
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Chatbot
A live chat bot is common in many ecommerce sites today. Customer is king and listening to them has become more important than ever. Always ensure a buyer is able to get in touch or request support easily. From Sephora Singapore to Lazada, a chatbot is present in most ecommerce sites to connect the bridge between buyer and seller, which enhances customer experience. Although, implementing a proper live chat option requires careful planning and execution. Fret not, seek out a creative agency for your tailored needs.
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Contact Page
The last thing a customer wishes for is an unresponsive online retailer. From phone, email and even inquiry form submissions, there are multiple ways to provide ways to contact your business. A ‘Contact Us’ page can be your most visited page out of the entire website, so remember to pay as much attention here.
Online shopping is thriving on the Internet more than ever. With the rapid shift in design trends and rise of ecommerce websites available today, how is it then possible to stay afloat and beat the rest? Meet your consumer’s needs. Customers are bound to return to stores that provide exceptional service. These 4 features coupled with top-notch customer experience are your best tools to a successful e-commerce website.
Meet with folks in our creative agency to talk through your ecommerce needs and solutions. We’ll be happy to make it all work for you. Have you heard about the Productivity Solutions Grant? Read all about it and see if you’re eligible for the PSG!
P.s. We’re a pre-approved PSG Vendor, too!
