eCommerce has definitely been booming since the outbreak of the COVID-19, Redmart even had a backlog of orders after someone ordered 800 KG worth of products. So, to the question on hand, how many of you visit an eCommerce website and shop via the following steps?
- Manually scroll through products looking for what you want
- Click the “buy now” button
- Checkout and never returning to the page again for the foreseeable future
Well, if that sounds like a pretty boring User Experience (UX) journey for your customers then you’re probably right. Therefore, this article will hopefully shed more light on the importance of your page’s layout and how important User Experience (UX) design is.
Your search is way more important than you might think it is. One of the best UX practices is including a search bar. Search bars should be prominently displayed as it can be one of the fastest routes to discover products by users. Having it at the top and stretching almost the width of the screen, whether on mobile or desktop can certainly entice users to click and search for products.
Building on the importance of a search bar, setting your backend to show search bar suggestions or results by description, name of the product or product tags. Being able to sort products easily based on search results can help your conversion rate.
Recommended and popular categories
Making a good first impression is ever so important, especially in eCommerce. That is why attracting users based on key offerings like recommended categories encourages users to explore further. These categories help your users to better understand what your site has to offer and push them further down the conversion process.
Product reviews are a great and important way to build trust among your users. When other users come across reviews or pictures of previous purchases, there is a high chance of a conversion. You could also take reference from Amazon’s customer review on why product reviews are important for eCommerce buyers and sellers. Now that’s good UX to show people what they’re really getting before they buy it.
Sign me up!
Another eCommerce best practice is to prompt customers whether they want to join your brands eNewsletter. One way to make it more appealing is to incentivise the sign-up with a discount code for their subsequent purchase.
By the way, here are five things to know for UX design for eNewsletters:
- Tell a story that is in-line with your main brand story
- Beware of the technical limits of the eNewsletter
- Keep it sweet and simple
- Make the eNewsletter about sharing an experience
- Don’t spam and factor in PDPA options
Now that you’ve got a good overview of some eCommerce and UX best practices for eCommerce page, do think about it and drop us a message if you have a few ideas!