Every brand needs marketing – whether it’s a global brand like Nike or a local brand à la Old Chang Kee, a successful creative campaign is indispensable to their growth, sales and brand recognition. As a result, the bigger names within the industry often have a distinguished creative agency partnering with them to consistently launch creative campaigns.
However, it’s not exclusive to high-profile brands. Small-time brands looking to make their mark in the industry require a campaign by a creative agency in Singapore too.
To establish a successful creative campaign, the following crucial elements are absolutely necessary regardless of the brand or industry:
Whether it’s based on data, research or analysis, a clear target audience segment should be determined before the start of any campaign planning. While some brands have broader target audiences, a more precise group is preferred, if not, required for a creative campaign.
A target audience provides the basis for all of your works moving forward and governs any deliverable and strategy moving forward. Make concerted efforts to identify the demographics, interests and preferred channels of communication that will guide the campaign along.
Whenever you’re in doubt, the target audience should serve as the reference point. Will your idea, strategy, implementation, copy, etc., be effective on the target audience?
Strategic Key Message
Words are powerful and when used effectively, it can deliver a message that leaves a lasting impression. That’s why all creative campaigns require an impactful key message to anchor your campaign.
Although it may just be a one-liner, crafting strategic key messages is not as straightforward and it can take up to days or even months to get that perfect one. Given its significance as the guiding element for the overall campaign, the strategic key message is something that shouldn’t be rushed into.
As much as possible, ensure the key message accentuates the overall branding as well!
Key Visual Element
No campaign is complete without a key visual element, after all, most people are visual learners.
Similar to the key message, key visuals are pivotal to a campaign’s success, thus, more thought and time need to be put into it. As creative campaigns often last for an extended period of time, it’s not enough to have just one key visual throughout.
A series of key visuals that can be instinctively recognised as being under the same campaign is necessary for its effectiveness. A creative agency in Singapore should be able to deliver that.
In fact, there don’t even have to actual visual elements. Some campaigns thrive with just smart and impactful copywriting, such as the Economist:
(Taken from Buzzfeed)
An impactful campaign must not only deliver effective and impactful messages, but you also need to bring your target audience to all the right places.
After being persuaded by your creative campaign, your target audience is itching to do something about it. Having a CTA in your campaign is a sure-fire way to ensure a certain level of conversions for your campaign.
Whether it’s a website link, a location, a save-the-date for an event, you need to have a place for them to take action.
Timeline of Deliverables
Successful creative campaigns require intricate planning, which means down to the minute detail. Although it might require some adaptations to situations, each deliverable should be launched strategically.
Timing is essential to communications. Hence, the specific date for the delivery should be planned in accordance with the happenings around the world.
For instance, campaigns with events for retail brands are most effective when launched on Friday nights or weekends, and B2B campaigns involving digital assets are most effective during working hours.
Partner With A Successful Creative Agency In Singapore
Whether you’re a young and jump-start or an established and seasoned brand, partnering with a trusted creative agency in Singapore is a fool-proof way to ensure a successful creative campaign. Don’t hesitate to drop us a message if you’re in the market for an agency that can deliver results for your brand!