You’ve roughly heard of the term digital marketing but never really got to wrap your head around what it is. You want to explore digital marketing in Singapore but you don’t know where to start. That is why we created this simple digital marketing guide just for you. From the ABCs to the 123s, we want to help you fully understand what digital marketing is before you’re in for it. Lucky for you, as a creative agency in Singapore, we know a thing or two about this topic. Without further ado, let’s dive right into 7 frequently asked questions on digital marketing!
1. What is Digital Marketing?
In essence, digital marketing encompasses all online strategies including internet means, social media, search engines and other digital mediums to reach consumers. Take traditional print, broadcast, direct mail, phone, and outdoor advertising out from the equation and you’ll be left with internet and online-based strategies that involve some form of technology. In 2020, many businesses have adopted some form of digital marketing to reach out and connect to potential and existing consumers. But what exactly falls under this form of marketing?
Under the umbrella of digital marketing, there are 7 main areas to channel your efforts into:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
2. What are the advantages of Digital Marketing?
It seems like every other business has some form of an online presence. Be it a website or a social media page, a simple Google search is the quickest way one can find out about any brand. The internet is not only great for effectively reaching out to a wider target audience, but it also can be one of the more affordable options while doing so. This is a dream for most start-up businesses and small-to-medium enterprises (SMEs) looking to explore online marketing tactics. To put it simply, digital marketing can be cost-effective and extensive, all at the same time. Some other benefits of digital marketing include:
- Able to reach out to a global marketplace
- Drive online sales and in turn, promote revenue growth
- Able to interact with your audience personally which can help to create brand loyalty
- Trackable results to identify how consumers react to your brand
3. Why do I need Digital Marketing?
In this age of constant digital transformation, it is indeed almost impossible to be resistant to change. There are many reasons to support why we said that. For one, 81% of the Singaporean population were using the internet in 2019 itself. That makes up the majority of the country’s population and where the bulk of your audience can be. Giving up digital marketing here would equate to foregoing potential sales and consumers growth all at once.
4. How to create a Digital Marketing Strategy?
Benjamin Franklin once said, “When you fail to plan, you plan to fail”. So first things first, you’ll need a cohesive digital marketing plan in place. In order to do this, you’ll need to identify your business objectives first. What is that wish to achieve from your digital marketing?
From understanding the digital sales funnel to creating user personas and implementing the solutions, there are many areas to cover in a digital marketing plan.
5. Can I do it in-house or should I hire a Digital Marketing agency?
If you have a full-fledged in-house marketing team and the right expertise, you could choose to take on this project internally. On the other hand, if you’re on the search of a team to execute an entire strategy for you, a creative agency is essential. But digital marketers are aplenty. In order to suss out a partner who will suit you, you’d have to ask the right questions and peek at their portfolio to know what to expect.
I Concept is a multidisciplinary creative agency that offers digital marketing. From SEO to SEM and even social media marketing, we’re adept at finding and executing the right solutions for you. Come chat with our brand guardians and share with us what you’d like to achieve. If you like what you see, embark on a digital marketing journey with us today.
6. How much does Digital Marketing cost?
The cost of each digital marketing project varies accordingly. Depending on the platform you choose and budget allocated, the price will differ. Good news is that if you establish a strong partnership with your creative agency, you can opt for a monthly or yearly retainer.
Of course, you should also be picking the right channels that you wish to advertise on. If having a social media page does not seem to benefit your business in any way, you can choose to focus your efforts in other areas instead. Depending on the agency you choose, the price will vary as well. If you’re keen on our pricing details, contact us for a quote!
7. How can I get started?
The answer: right here.
If you’re just looking to consult an expert in this area, we got you. We can bring you through our creative process to show you what to expect when you explore a partnership with us.
Alternatively, here are some things you can do to get the ball rolling:
- Create an online presence
- Learn about the basics of digital marketing
- Keep up to algorithm changes and trends in digital marketing
- Adapt your strategy to cater to your target audience
Thriving in The Digital Age
From increasing your brand awareness or improving customer engagement, the returns of digital marketing are boundless. Of course, in order to achieve those, the necessary efforts are required to pump into the appropriate channels. Digital marketing is a highly sought-after solution in today’s world. So let us help you navigate in the digital marketing world. 😉