Perception of Coverage Campaign
The Solution
We helped American Express launch the “Perception of Coverage” branding campaign with a series of game show at shopping malls and created campaign videos which were promoted on American Express’s Facebook page.
Perception of Coverage Campaign | Facebook Video Posts
Chinese New Year 2021 | Lohei Phrases
The Challenge
Increase the awareness and build stronger brand presence in Singapore.
The Objectives
We were appointed by American Express Singapore to launch an interactive campaign for Chinese New Year 2021:
- Increase the awareness and build stronger brand presence in Singapore.
- To create a fun and interactive webpage for Chinese New Year.
The Solution
COVID measures forbids shouting of auspicious phrases at this time. I Concept proposed to have an interactive webpage that has pre-stored auspicious phrases. By clicking on each auspicious phrase, the audio will be played on behalf of actual people saying them out loud.
Interactive Webpage - Lohei Phrases
Domestic Travel Campaign
The Challenge
Promoting the usage of American Express Cards at participating Hotel partners in Singapore.
The Objectives
We were appointed by American Express Singapore to launch a domestic travel campaign to:
- Promote staycations at participating Hotel Partners
- Promote dining and enjoying the facilities at these Hotel Partners
The Solution
COVID measures forbids travelling. I Concept crafted various deliverables such as eDMs, FB posts, IG stories, web banners to promote this campaign.
American Express | Travel Campaign
