With the terms creative agency, branding agency, advertising agency and digital marketing agency bandied around, it’s no wonder brands are at a loss of who to use and how to use them. Creative agencies are an essential part of the advertising and commercial industry; we provide strategy, creative campaigns and branding services like logo design, branding guidelines or a branding campaign. Here’s an example of creative agency work and how the industry loves to challenge the norm. Creative agency people tap on the creative capital frequently to do things differently. If you’re a client or a client-to be new to the industry, do note that you might need some time to understand our quirky ways. For long time clients, do remember while it may seem we can do everything, it doesn’t mean we can do e v e r y t h i n g. Before we scare you away, here’s a better idea of how creative agencies in Singapore work, what we hear, feel and do.
What we do
As a creative agency, we provide “essential services” such as branding campaigns, graphic design, copywriting, social media management and videography and photography services. It seems like a lot of different things, but to us, all these fit together in a puzzle to help us craft a brand identity or launch a new product for you. In essence, we create, shape and nurture brands to find their place in the ecosystem.
As a creative agency, this is our bread and butter. Here’s why creative agencies are essential for your business.
We create brand stories: We help you to share your unique story through sound digital marketing strategies and branded interactions.
We shape your brand image: As storytellers and artists, we craft and shape the way you look, sound and are perceived.
We nurture brand behaviour: Through our compelling copywriting and effective branding strategies, we add that SPARK and oomph to bring your story to life.
What we feel
When you ask us what we feel when a client sends us something on Friday at 5.50 PM, it’s a mixture of many feelings (may include disappointment and resignation). Kidding, we are professionals so we take our work seriously. However, we’ll do our best to get everything prepared and sent over in the next few working days. Seriously, we do feel proud when you commend our like our work and tell us #justsayin
What we hear
Modern times have us speaking more than we hear or understand. In this creative agency, we place emphasis on listening and understanding what you have to say. After all, it’s your brand and we want to see it succeed as well. To us, client feedback is important for various reasons. It helps us understand what you like and dislike, as well as a better of what you had envisioned. Here are a few questions we might generally ask to see if we got the right direction:
- Is the tone too light-hearted or serious?
- Is the brand identity suitable for the targeted audience?
- Are the visuals too childish or cartoony?
- Did this visual communicate a vague or a well-defined direction of what the brand is going towards?
Bonus 1: What we eat
What do we eat? Other than the usual stuff, we depend on energy-drinks and sugar (hi bbt) to help fuel our peak-creativity selves and optimum level of copywriting and design creativity.
When we say we can or will work for food, some of us actually aren’t kidding. When we ask for lunch, do take the cue.
Bonus 2: What we think (of life in general)
At the end of the day, we’re humans first and professionals second. We pray daily to the God of creative agencies to send us wonderful clients but then again, God works in mysterious ways so we can only hope for the best. We’re always on the hunt for the next meaningful project so we take Steve Jobs’ quote to heart literally and figuratively: “Stay hungry, stay foolish”.
We love creative and eccentric people, not too crazy because we will call the Institute of Mental Health on you. If not drop us a message or make a grand entrance at our office and let’s see what happens next!
