Social Media Buy Strategy
One of the client’s objective was to help them differentiate the 2 Facebook pages they have which in turn improves communication with their intended audiences. As such, we created different audiences for the 2 pages, each having a niche focus that targets the intended audience.
We did a combination of different Ad objectives to achieve the client’s goals of a healthy page with many followers. By proposing a good mix of different content, we ran Page Like, Post Engagement and Web Traffic ads to ensure the monthly statistics grows towards the end KPI.
Based on the ad performance, we also made recommendations to improve upcoming ad buys and organised quarterly reviews. For this account, the ad results have shown to grow after our quarterly reviews, showing that our insights and recommendations do work well.