URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: info@i-concept.com.sg

Merz Aesthetics

Website, Social Media, Creative Design

The Brand
Merz Aesthetics Serendipity Journey (MASJ) is a social movement initiated by Merz Asia Pacific. Merz Aesthetics Serendipity Journey™ is the realisation that you can be as beautiful as you feel on the inside and out. It is a journey of delightful discoveries to find the features you love the most about yourself and the feeling of being empowered to pursue the best version of yourself by enhancing it in balance with the rest of your features through aesthetic treatments and embracing self-confidence and self-happiness thereafter.

The Objective
As this is a new initiative, the objective is to create awareness for this social movement.

  • Designing, developing and managing the campaign website
  • Creating the social media pages for Facebook and Instagram
  • Constantly creating articles for the website.
  • Creating compelling and relevant content for the campaign’s Facebook and Instagram pages.
  • Community management for the social media platforms.
  • Strategizing digital media plan and media buying for key campaigns (such as building page followers for both social media platforms) and social media posts.
  • Coming up with all creative and copy assets required

The Results
I Concept is the appointed agency to deliver the objectives. We managed to grow our Facebook and Instagram audience to over 44,500 and 5,000 respectively. Actively achieving towards reducing the bounce rate of the website as well, currently it averages at 60%.

Merz Aesthetics Serendipity Journey | Social Media Posts

Our Designs
Keeping to their theme and branding, we created various festive posts and engagement campaigns to help promote the My Serendipity Journey movement.

Increase of 44,500 followers for the Facebook page.
Increase of 5,000 followers for the Instagram page.

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MASJ Facebook Profile

MASJ Facebook Posts

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MASJ Instagram Profile

MASJ Instagram Post ‘International Women’s Day 2019’

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MASJ Instagram Post ‘Christmas 2018’

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MASJ Social Media Campaign ‘Beauty is ____’

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MASJ Instagram Post ‘Valentine’s Day’

MASJ Website

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Scam Alert

Impersonation of I Concept Innovation Pte Ltd (Singapore)

Impersonation of I Concept Innovation Pte Ltd

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com, i-conceptevaluate.com and i-conceptsystem.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

The I Concept Team