American Express | Kids Dine-Along

Website, Social Media, Creative Design

The Brand
American Express Singapore is the world’s largest card issuer, the premium network for high-spending cardmembers, a processor of millions of transactions daily, and a partner that provides business-building services to a worldwide merchant base. With Ogilvy and Mather as their central branding partner since the 1960s, American Express operates on a global scale to help realize the dreams of many through industry-leading benefits, access to unique experiences, business-building insights, and global customer care.

The Objective
To create enticing visuals through its multi-channel digital marketing platforms including social media
To build a strong brand presence among its cardmembers and increase engagement

The Solution
Since 2017, I Concept is playing a pivotal role in accentuating AMEX’s brand image built over the years by creating visually engaging creatives that brought out the brand essence while delivering strategic content. This includes creating tasteful digital marketing strategies and tactics for their Brochures, Direct Mailers, Standees, In-mall Advertising, Out of Home Advertisements, Mail Marketing Campaigns, Digital Marketing Campaigns (including Social Media and Gamification), Offline Print Advertisements, Graphic Video Production and more.

Phase 1

American Express | Kids Dine-Along Social Media
American Express | Kids Dine-Along Social Media
American Express | Kids Dine-Along Print Collaterals
American Express | Kids Dine-Along Microsite
American Express | Kids Dine-Along IG Story Reminder
American Express | Kids Dine-Along Reminders
American Express | Kids Dine-Along Social Media Post Reminder

Phase 2

American Express | Kids Dine-Along Print Collaterals
American Express | Kids Dine-Along IG GIF
American Express | Kids Dine-Along IG Story
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