URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: [email protected]

American Express
An Established Brand

Branding

The Brand
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success.

The Challenge
American Express Cards are generally perceived to not have wide acceptance by the merchants in Singapore.

The Objectives
We were appointed by American Express Singapore to launch a branding campaign to:

  • Increase the awareness and build stronger brand presence about the surprisingly wide coverage of the American Express Cards in Singapore.
  • To reverse the negative perceptions that the public have.
  • To acquire card sign-ups and increase usage rates of the American Express cards of existing Cardmembers.

Perception of Coverage Campaign

The Solution

We helped American Express launch the “Perception of Coverage” branding campaign with a series of game show at shopping malls and created campaign videos which were promoted on American Express’s Facebook page.

Perception of Coverage Campaign | Facebook Video Posts
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Facebook Video Posts focused on Retail
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Facebook Video Posts focused on Retail

Chinese New Year 2021 | Lohei Phrases

The Challenge
Increase the awareness and build stronger brand presence in Singapore.

The Objectives
We were appointed by American Express Singapore to launch an interactive campaign for Chinese New Year 2021:

  • Increase the awareness and build stronger brand presence in Singapore.
  • To create a fun and interactive webpage for Chinese New Year.


The Solution

COVID measures forbids shouting of auspicious phrases at this time. I Concept proposed to have an interactive webpage that has pre-stored auspicious phrases. By clicking on each auspicious phrase, the audio will be played on behalf of actual people saying them out loud.

Interactive Webpage - Lohei Phrases
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Domestic Travel Campaign

The Challenge
Promoting the usage of American Express Cards at participating Hotel partners in Singapore.

The Objectives
We were appointed by American Express Singapore to launch a domestic travel campaign to:

  • Promote staycations at participating Hotel Partners
  • Promote dining and enjoying the facilities at these Hotel Partners


The Solution
COVID measures forbids travelling. I Concept crafted various deliverables such as eDMs, FB posts, IG stories, web banners to promote this campaign.

American Express | Travel Campaign
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Impersonation of I Concept Innovation Pte Ltd (Singapore)

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com and 

i-conceptevaluate.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

[email protected]

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

Sincerely,
The I Concept Team