American ExpressAn Established Brand

The Brand
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success.

The Challenge
American Express Cards are generally perceived to not have wide acceptance by the merchants in Singapore.

The Objectives
We were appointed by American Express Singapore to launch a branding campaign to:

Increase the awareness and build stronger brand presence about the surprisingly wide coverage of the American Express Cards in Singapore.
To reverse the negative perceptions that the public have.
To acquire card sign-ups and increase usage rates of the American Express cards of existing Cardmembers.

Perception of Coverage Campaign

The Solution

We helped American Express launch the “Perception of Coverage” branding campaign with a series of game show at shopping malls and created campaign videos which were promoted on American Express’s Facebook page.

Perception of Coverage Campaign | Facebook Video Posts

Chinese New Year 2021 | Lohei Phrases

The Challenge
Increase the awareness and build stronger brand presence in Singapore.

The Objectives
We were appointed by American Express Singapore to launch an interactive campaign for Chinese New Year 2021:

Increase the awareness and build stronger brand presence in Singapore.
To create a fun and interactive webpage for Chinese New Year.

The Solution
COVID measures forbids shouting of auspicious phrases at this time. I Concept proposed to have an interactive webpage that has pre-stored auspicious phrases. By clicking on each auspicious phrase, the audio will be played on behalf of actual people saying them out loud.

Interactive Webpage - Lohei Phrases

Domestic Travel Campaign

The Challenge
Promoting the usage of American Express Cards at participating Hotel partners in Singapore.

The Objectives
We were appointed by American Express Singapore to launch a domestic travel campaign to:

Promote staycations at participating Hotel Partners
Promote dining and enjoying the facilities at these Hotel Partners

The Solution
COVID measures forbids travelling. I Concept crafted various deliverables such as eDMs, FB posts, IG stories, web banners to promote this campaign.