Feng Xiang | Branding
Feng Xiang | Logo & Tagline
Feng Xiang is a new F&B brand in Singapore, offering traditional, authentic and great tasting dishes from Klang.
As a start-up, Feng Xiang did not have the skillset and knowledge to grow their business. They had to introduce new flavours to unfamiliar local diners and ensure that their authentic taste is well communicated to the public. To also create a sense of familiarity with consumers, it was also essential to have a visual identity that is relatable.
Feng Xiang approached us to work on its branding, so as to: