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Feng Xiang Bak Kut Teh

Branding, E-Commerce, Website, Social Media, Creative Design

New Brand


Feng Xiang is a new F&B brand in Singapore, offering traditional, authentic and great tasting dishes from Klang.

The Challenge
As a start-up, Feng Xiang did not have the skillset and knowledge to grow their business. They had to introduce new flavours to unfamiliar local diners and ensure that their authentic taste is well communicated to the public. To also create a sense of familiarity with consumers, it was also essential to have a visual identity that is relatable.

The Objectives
Feng Xiang approached us to work on its branding, so as to:

  • Create a set of brand identity that resonates with diners and partners, blending both traditional and contemporary.
  • Generate better brand awareness and brand recall among diners.
  • Push for consistency between brand touchpoints, which is important as the business continues to expand.

Feng Xiang | Branding

fengxiang logo
fengxiang img
Keywords: Family Heritage, Traditional, Authentic
Feng Xiang | Logo & Tagline
fengxiang logo var

Logo Variations

Feng Xiang | Colour Palette Guide
fengxiang color1
fengxiang color2
fengxiang color3
Feng Xiang | Typography Guide
fengxiang font
Feng Xiang | Brand Applications
fengxiang brand app 01
fengxiang brand app 02
fengxiang brand app 03
fengxiang brand app 04
fengxiang brand app 05
fengxiang brand app 06
fx menu
fx menu2
fx signboards
fx CNY 2023 A4 Poster 1
fx CNY 2023 Promo Poster 2
fx ab 1
fx ab 2
Feng Xiang | Social Media
fengxiang frame 01
fengxiang frame 02
fengxiang frame 03
fengxiang post 01
fengxiang post 2
Feng Xiang | Website
fx web 1
fx web 2
fx web 3
fx web 4
fx web 5
fx web 6
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Impersonation of I Concept Innovation Pte Ltd

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The I Concept Team

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