Branding, Social Media, Creative Design

Brand Refresh


Finnex is a Corporate Finance Advisory & Business Management Firm in Singapore, with over 30 years of collective experiences. They aim to provide the right solutions for Singapore SMEs, assisting the owners to turn around their businesses and grow with them.

The Challenges
Finnex has limited exposure in the industry despite their years of experience. They relied mostly on word-of-mouth recommendations and have grown to be a reputable and trustworthy advisory to their clients. However, to expand their business further they needed to reach beyond their known circle and improve public awareness of their brand and services.

The Objectives
Finnex engaged us for a branding revamp, to:

  • Help build a stronger, contemporary brand identity, so as to attract eyeballs through various touch points.
  • Assist the business carving out niche in their services and offerings.
  • Produce business collaterals that will aid in garnering awareness
  • Craft social media creatives


Old Logo
Keywords: Trust, Innovation, Expertise
Finnex | Refreshed Logo & Tagline

Logo Variations

Finnex | Colour Palette Guide
Primary Colours
Primary Colours
Finnex | Typography Guide
Finnex | Logomark Graphics
Finnex| Brand Applications
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