URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: info@i-concept.com.sg


Branding, Social Media, Creative Design

Brand Refresh


Finnex is a Corporate Finance Advisory & Business Management Firm in Singapore, with over 30 years of collective experiences. They aim to provide the right solutions for Singapore SMEs, assisting the owners to turn around their businesses and grow with them.

The Challenges
Finnex has limited exposure in the industry despite their years of experience. They relied mostly on word-of-mouth recommendations and have grown to be a reputable and trustworthy advisory to their clients. However, to expand their business further they needed to reach beyond their known circle and improve public awareness of their brand and services.

The Objectives
Finnex engaged us for a branding revamp, to:

  • Help build a stronger, contemporary brand identity, so as to attract eyeballs through various touch points.
  • Assist the business carving out niche in their services and offerings.
  • Produce business collaterals that will aid in garnering awareness
  • Craft social media creatives


Old Logo
Keywords: Trust, Innovation, Expertise
Finnex | Refreshed Logo & Tagline

Logo Variations

Finnex | Colour Palette Guide
Primary Colours
Primary Colours
Finnex | Typography Guide
Finnex | Logomark Graphics
Finnex| Brand Applications
finnex 302
finnex 303
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Scam Alert

Impersonation of I Concept Innovation Pte Ltd (Singapore)

Impersonation of I Concept Innovation Pte Ltd

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com, i-conceptevaluate.com and i-conceptsystem.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

The I Concept Team

I Concept Logo