Brand Refresh
Overview
Golden Horse Fund Management is a fast-growing fund management company. Using data analytics and articial intelligence technology, they continuously fine-tune their strategies for optimal return outcomes.
The Challenges
The Golden Horse brand was established previously to cater to its targetted China-Chinese clientele, with a more traditional design approach. Their website was developed in-house. They also seeked to distinguish themselves from the Taiwanese film awards of the same name. As they look to expand their market reach across Asia, a rebranding campaign was initiated.
The Objectives
Golden Horse appointed us to:
- Develop a contemporary brand that reflects the company’s ethos and values, in a bid to generate and increase the number of business leads.
- Push out a set of improved branding identity for better recognition and better recall within the industry, establishing the brand as a leading financial advisory institution.
- Produce various business collaterals
- Craft a social media strategy with creatives to propel them further
- Design and develop an informational website to aid in awareness
