URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: [email protected]

NTUC First Campus

Website, Interactive, Creative Design

NTUC First Campus (NFC) is an early childhood education provider making a positive mark in the lives of children and partnering working families in Singapore. They offer a diverse and comprehensive range of programmes and services for young children ages 0 to 12 years old, to suit the dynamic needs of Singapore families. This includes 2 pre-school brands namely My First Skool, The Little Skool-House, and after school by NTUC First Campus, a school-based student care.

For this project, we partnered with NFC to deliver a brand new website together with several engagement quizzes to increase the engagement of prospect recruits.

The Challenge
We were tasked to create a revamped website for NFC, uplift the aesthetics and keep the brand idea cohesive — while injecting purpose in the recruitment of Career Professionals in the Early Childhood industry.

Our Impact
To achieve synergy across their different digital and physical touchpoints, we went through a meeting with the stakeholders to get everyone on the same page. After getting clarity on the visual direction, we embarked on an illustration-based concept for the website. We bore in mind the bold vivid colours that exude the vigour of the Early Childhood industry and the target audience, in our design applications. For the quizzes, we had “Am I a Right Fit as an Early Childhood Educator?” and “Are You a Student Care Educator?” to narrow down the suitability of the career path that educators can undertake in NFC.
Overall, the website has garnered positive feedback from both stakeholders and users.

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Impersonation of I Concept Innovation Pte Ltd (Singapore)

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com and 

i-conceptevaluate.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

[email protected]

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

The I Concept Team