URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: [email protected]

Sport Singapore

Social Media

Sport Singapore had a vision to increase their social media traction and deliver more consistent and relevant content to their followers. Together with Sport Singapore, we worked to help realise dreams and enliven passion through upbeat and social media management of 2 Facebook Pages — SG Sports TV & MyActiveSG (now renamed as Get Active TV).

The Challenge
The challenge was to create regular creative content on top of boosting engagement on these platforms.

Our Impact
The first order of business was to narrow the focus of the 2 platforms — SG Sports TV’s content emphasised on sports events within the ASEAN region while MyActiveSG’s content centred on health, wellness, and fitness with the occasional monumental Singapore sports news or updates. Be it in the form of short videos, gifs or visually captivating posts, we strove to keep it concise to capture our users’ attention on social media. We aimed to change how people viewed and shared anything sports-related as well.

With that, our highest performing post hit 28.9% in engagement rate and original videos clinched the position of our most preferred post type on Facebook.

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MyActiveSG & SportsSG | Key Visuals

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Singapore Sports Council | myActiveSG

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Impersonation of I Concept Innovation Pte Ltd (Singapore)

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com and 

i-conceptevaluate.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

[email protected]

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

The I Concept Team