URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: info@i-concept.com.sg

The Rowan Tree



The Rowan Tree is a new English Enrichment Centre in Singapore. Its name is a symbol of courage, wisdom and protection. Its resilience allows it to flourish in varying environmental conditions. Bearing rich fruits, the rowan tree has been a source of nutrients and health for centuries. In the same way, The Rowan Tree hopes to nurture their students to become resilient individuals with the tenacity to overcome challenges. They hope to be able to sow seeds of inquisitiveness in independent learners.

The Challenges

The Rowan Tree already has the symbolism of their brand name. They require the expertise of a creative agency to craft a brand identity that will resonate with their Vision. They also needed an eCommerce website to offer their courses and class trials. (website still WIP)

The Objectives

I Concept was approached to work on:

  • Create a set of brand identity that resonates with their target audience
  • Generate brand awareness, reach and brand recall
  • Design and develop an eCommerce website
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Scam Alert

Impersonation of I Concept Innovation Pte Ltd (Singapore)

Impersonation of I Concept Innovation Pte Ltd

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com, i-conceptevaluate.com and i-conceptsystem.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

The I Concept Team

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