The Brand
VitaHealth understands that looking good and feeling great are priorities, which makes them passionate about helping customers vitalise and transform in a way that works for everyone. Their nutritional products are specially formulated to cater to individual’s needs, from inner wellness to outer radiance.

They are backed by scientific expertise and 70 years of international experience in nutritional health. Furthermore, their helpful wellness programmes seek to enhance health with recommendations and tips on balanced eating and energising physical activities.

The Objective

To create awareness for their products and traffic to VitaHealth’s website.
To create hype and engagement by creating contests for potential customers to participate in.
To grow followers on their Facebook page

The Solution
Since April 2019, I Concept has been their partner agency in achieving these objectives. We managed to grow the Facebook page to over 54,000 followers and achieved

VitaHealth | Facebook Page

Facebook Page Link:
https://www.facebook.com/vitahealthmy/

VitaHealth | Social Media Posts

Our Designs

Keeping to their branding, we created various ads and engagement campaigns to help promote their range of products.

Achievement

Increase in over 40,000 followers (and counting) for the Facebook page.
Engagement rate of up to 25%

The campaign was used to launch VitaHealth’s new range of Kids product with a LEGOLAND giveaway – with the visual combining both the LEGOLAND theme park and the products with its accompanying mascot.

Mechanics : Users had to answer a simple question and, show the receipt of their purchase of either productsit to VitaHealth’s WhatsApp account to qualify.

Results : The post managed to garner 99 reactions, 25,000 engagement and 100,000 impressions within 1 week.

Link : https://fb.watch/dV7hdyTOBJ/

The campaign was used to launch VitaHealth’s Turmercare product by showcasing the various benefits to the users in a short video concept. The post asks for comments with regards to one of their popular product – Turmercare, by asking for the reasons they use the product itself.

Mechanics : Users simply have to answer the most important health benefit of Turmercare in the comments and tag 3 friends to qualify for the product giveaway. A total of 20 winners were selected.

Results : The post managed to garner 473 followers.

Link : https://www.facebook.com/269769593134544/posts/2240514382726712

The campaign was used to build up VitaHealth’s newsletter subscription list with the giveaway of the Kids Multivits Jellybean product.

Mechanics : Users simply have to fill in their name and contact details within the Lead Generation form to qualify for the giveaway.

Results : The post managed to garner 3,431 lead gen forms, 22,832 reach, 637 reactions, 195 comments and 9 shares within 1 week.

Link : https://www.facebook.com/269769593134544/posts/2390258891085593