URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: [email protected]


Social Media

The Brand
VitaHealth understands that looking good and feeling great are priorities, which makes them passionate about helping customers vitalise and transform in a way that works for everyone. Their nutritional products are specially formulated to cater to individual’s needs, from inner wellness to outer radiance.

They are backed by scientific expertise and 70 years of international experience in nutritional health. Furthermore, their helpful wellness programmes seek to enhance health with recommendations and tips on balanced eating and energising physical activities.

The Objective

  • To create awareness for their products and traffic to VitaHealth’s website.
  • To create hype and engagement by creating contests for potential customers to participate in.
  • To grow followers on their Facebook page

The Solution
Since April 2019, I Concept has been their partner agency in achieving these objectives. We managed to grow the Facebook page to over 54,000 followers and achieved

VitaHealth | Facebook Page

VitaHealth | Social Media Posts

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Our Designs

Keeping to their branding, we created various ads and engagement campaigns to help promote their range of products.


  • Increase in over 40,000 followers (and counting) for the Facebook page.
  • Engagement rate of up to 25%
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The campaign was used to launch VitaHealth’s new range of Kids product with a LEGOLAND giveaway – with the visual combining both the LEGOLAND theme park and the products with its accompanying mascot.

Mechanics : Users had to answer a simple question and, show the receipt of their purchase of either productsit to VitaHealth’s WhatsApp account to qualify.

Results : The post managed to garner 99 reactions, 25,000 engagement and 100,000 impressions within 1 week.

Link : https://fb.watch/dV7hdyTOBJ/

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The campaign was used to launch VitaHealth’s Turmercare product by showcasing the various benefits to the users in a short video concept. The post asks for comments with regards to one of their popular product – Turmercare, by asking for the reasons they use the product itself.

Mechanics : Users simply have to answer the most important health benefit of Turmercare in the comments and tag 3 friends to qualify for the product giveaway. A total of 20 winners were selected.

Results : The post managed to garner 473 followers.

Link : https://www.facebook.com/269769593134544/posts/2240514382726712


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The campaign was used to build up VitaHealth’s newsletter subscription list with the giveaway of the Kids Multivits Jellybean product.

Mechanics : Users simply have to fill in their name and contact details within the Lead Generation form to qualify for the giveaway.

Results : The post managed to garner 3,431 lead gen forms, 22,832 reach, 637 reactions, 195 comments and 9 shares within 1 week. 

Link : https://www.facebook.com/269769593134544/posts/2390258891085593


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Impersonation of I Concept Innovation Pte Ltd (Singapore)

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com and 

i-conceptevaluate.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

[email protected]

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

The I Concept Team