When it comes to brand strategy and consultation in Singapore, business owners have different mindsets. Some reckon it’s a gimmick, while others find it a necessity.
In reality, a good and solid branding and marketing strategy is ever more important for your business. You’ve got a name, and you’ve got an aim, but you will also need a signboard (or at the very least a logo) and other brand identity elements to represent you, to tell others of your business and your business’s ethos. And then there’s the work of constant marketing and upholding an outward image.
Putting your things out and making it available in the market is one thing. Getting consultation and help to carve out a niche with your branding, to take the brand to the next level, is another.
We at creative agency Singapore I Concept, are here to help you understand the benefits of developing strong branding that speaks volumes about your business and brand, and you can also find some information on the extra help you can get through the Enterprise Development Grant (EDG) below.
What is brand strategy and consultation in Singapore?
A lot of businessmen and marketers will say that drafting a successful brand development strategy begins by asking yourself the right questions. That isn’t wrong, but we think that it’s quite a bit more than just that.
A brand strategy and consultation is a long-term plan for the development of a brand, to achieve a series of long-term goals that result in the identification and preference of your brand by consumers.
A well-defined and executed brand strategy should affect all aspects of a business, with the capacity to improve consumer experience, competitive advantage and financial performance.
Why are brand awareness and reputation important?
Having a strong brand awareness and reputation helps to build relationships and trust with your clients and consumers. That trust can help customers develop loyalty toward your content, products and brand, which can motivate them to purchase or engage more with your products and services.
According to market research, some 81% of Brand-to-Consumers (B2C) companies have focused on brand awareness as a major goal. That’s probably because brand loyalty is hard to get, and even harder to hold on to. Another study found that 24% of consumers voiced that they needed no reason to change their loyalty to brands.
Sometimes, with maintaining brand loyalty, all companies need to do is to remind consumers they exist. Getting your website and content seen by more people can help ensure that your brand stays recognisable. Brand awareness and reputation are also important because they help you achieve a variety of business development goals.
When you promote your brand more efficiently, you can increase your website traffic, conversion rate, click-through rate, and create potential leads to improve your sales numbers. As you develop your brand awareness, you can achieve your other goals and objectives more easily and efficiently develop your business.
As you develop a brand strategy for your business, always bear in mind that it helps to start at the beginning. Start by setting your business goals. Ask yourself questions like – why are you creating a new brand? What do you hope to achieve by launching this new brand? Long-term objectives are key here. Use these long-term objectives as a basis for all of your strategic branding efforts.
It is undoubtedly challenging and admittedly trying work overall, which is why there’s a need to hire a professional branding agency to guide you along and to assist you in building (or re-building) your business, and taking your brand to the next level.
Why hire a brand consultant?
There are a few signs that brands and companies should look out for when determining whether they need to hire a brand consultant. Some of the reasons include:
- Underperforming websites or social media profiles
- Introducing a new product or product line
- Undergoing a merger or acquisition
- Attempting to reach a new market
- Reaching company goals or objectives more efficiently.
Though brand consultants can help you correct some of these issues or challenges, it’s also possible that other strategies can help you improve your business functions. For example, if your website or social media profile is underperforming, it’s possible that you might need to enhance your content marketing strategies. Content marketing includes digital copywriting of blogs and articles, introducing digital solutions to meet your needs. Or perhaps a refreshed eCommerce site or a new website development project is what your business requires.
Get your branding right with the help of Enterprise Development Grant
While the Enterprise Development Grant (EDG) specifically does not support the costs of implementing the digital solutions and digital marketing itself, it aids towards funding the costs of third-party consultancy fees, software and equipment, and internal manpower cost of qualified projects.
Small and medium-sized enterprises (SMEs) may use the EDG to hire an Enterprise Singapore-recognised digital consultant and branding agency like I Concept Singapore, to help develop a cogent branding and digital marketing strategy.
The fund covers up to 50% of the related qualifying project costs.
I Concept, your choice creative agency Singapore, has a team of brand guardians ready to help you with your brand strategy and development. As a digital-first branding agency, we are also able to advice and provide you with a repertoire of options to aid in your brand marketing strategy, from the creation and development of brand identity elements, website development (in particular the set-up of eCommerce sites), social and digital media planning and development, creative marketing and strategising, digital copywriting and design, and other relevant digital solutions.
Speak with us today and explore how we can help make your brand bigger and stronger.