If 2019 was not your year, 2020 has definitely not been as well. Despite it being four months in, you still have the chance to turn it around. How? By making your digital infrastructure more crisis-proof by bringing your business/brand online, and making it more accessible to everyday people. Health-crisis proof to be more exact. Websites with great web design, eCommerce platforms and automated platforms are the way to go when biological pandemics strike as brick and mortar business suffer due to the drop in human traffic when everyone stays at home.
Without further ado, here are some ways to help your business/brand digitally weather crisis more efficiently.
Get a revamped mobile-responsive website
If you haven’t revamped your website in the last 5 years, now would be a good time to do so. A lot has changed since then and good website design along with a few other factors play a huge role in whether visitors stay and continue browsing or leave for a competitor. A revamped website can tap on User Experience (UX) and User Interface (UI) insights to understand how your audiences shop and help them have a better experience.
Add eCommerce segments as a revenue stream
Apart from revamping your homepage, adding on the eCommerce segment is one way to future proof your business. Sale of FMCG on eCommerce platforms went up by 43% compared to the previous week. According to eCommerce insights commentary by ChannelNewsAsia, “RedMart’s weekly average number of orders tripled, while FairPrice said that demand for online orders exceeded that during the Lunar New Year period.”
eCommerce has impacted online shopping behaviour as customers are unable to go out of their homes during this current COVID-19 pandemic. If you’re thinking of jumping on the bandwagon, there are also various grants out there by the government to help you break into the eCommerce scene. To make life simple, you can also check out our PSG-approved solutions here. What better time than now right?
Consider implementing automation for your operations
Enhancing your business may not seem like the best time now, however, is there truly a right time? With even more support from the government, creating automated platforms via the Enterprise Development Grant are a way to help future-proof your business. We have worked with different industries ranging from servicing to freight-forwarding, banks and even law firms to provide bespoke services when it comes to a personalised, integrated automated platform.
To future-proof and crisis-proof business, different factors have to be taken into account to cover various aspects of your business. If you have any doubts or questions on how you can help crisis-proof your business, drop us a message and we’ll do our best to answer.