Creative Services for Whole of Government (WOG) by I Concept

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I Concept Singapore is proud to join the league of top creative agency to carry out creative communication services for the Whole of Government (WOG). Appointed by the Ministry of Communications and Information, we are contracted to be the panel of vendors from 29 Apr 2022 to 28 Apr 2023, renewable for up to two years.

Under the Whole of Government Period Contract and Framework Agreement for Communications Campaigns (Creative Services), I Concept will be able to provide our range of creative design and digital solutions for all government agencies, which include all ministries, statutory boards, organs of state, as well as selected local universities (namely NUS and NTU).

We are committed to supporting and delivering communications campaigns, as well as the development, execution, and production of print and digital communications materials and collaterals. This includes overall campaign coordination, conceptualisation, production, and management of creative materials and services needed to communicate key messages for the respective campaigns when appointed.

In addition, we are also available to offer pitching of creative ideas as and when necessary.

As an integrated creative agency with team members who have vast experience, we are confident in providing a comprehensive range of services, catering to the varying needs of each project or campaign. From campaign strategy to producing the most informative brochures, we are all geared up and ready to help craft and communicate the key ideas of any of the government agencies to the general public.

Here is a non-exhaustive list of the services I Concept is able to provide, for your consideration:

  • Campaign Strategy (Planning the campaign roadmap, and developing possible approaches to achieve campaign goals)
  • Creative Conceptualisation (Researching and proposing creative ideas and concepts for selection)
  • Below-the-Line Marketing Collaterals (Off conventional mediums advertising and communications)
  • Out-of-Home Advertising (Creating assets such as posters, banners, digital content, and short videos for OOH advertising platforms)
  • Print Advertising (Designing print advertorials for newspapers and magazines)
  • Editorial & Copywriting (Word-focused works, to aptly get the right messages across to the audience, including digital copywriting for online media)
  • Infographics (Developing eye-catching and easy to understand visuals for viewers to better process facts and numbers)
  • Live/2D Video Creative Conceptualisation and Development (From storyboarding to pre-production, we make your message and stories come alive)
  • Digital Marketing & Social Media Strategy (Providing strategic planning and research into trends and needs.)
  • Digital Creative Content (Developing social media posts and search engine ad-sets)
  • Website Design & Development (Creating websites and microsites that focus on providing premium user experience)

If you are on the hunt for a creative agency to assist with communicating your message to the right audiences or need assistance with website design and digital marketing, get in touch with I Concept Singapore today.

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