URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: info@i-concept.com.sg

Does my brand still need a professional website?

Branding, Creative Agency, Digital Copywriting, Digital Marketing, ECommerce, Social Media Marketing, Web Development

Social media marketing has become a quintessential. Almost like a carry-all page, you have all your information in there, and you can even directly sell your products on Facebook or Instagram. It screams “convenience”, and there’s little need for extra intervention, no need for major design overhaul, just assemble a few images, some design works, and regularly update with clever text, and you can even get notifications on your post’s performance. Easy, isn’t it? 

And we have seen businesses take to social media, literally like ants to sugar. Admit it, how many Instagram-bakers have you been following? Or how many shops have you ‘liked’ to get exclusive deals? 

The tidal wave of ‘social businesses’ may lead one to wonder, are business websites becoming a thing of the past? Is there really a difference anymore between the functions of a website and a social media page?

Well, it’s a ‘maybe, maybe not’ scenario, really. 

Dedicated websites still remain important, for your brand to maintain a strong online presence. And here’s why.


Social Media Page VS Professional Website

Yes, social-only businesses have been on the rise. There are even professional courses that teach you how to build the perfect, successful social-only business. And it isn’t surprising why. For a start, social media accounts, and social media ‘Pages’, are literally free, and by starting one, you instantly gain access to some 3.8 billion users across the globe. Did anyone say ‘free marketing’? (Of course, to get the best reach, you’ll probably have to put in some dollars.)

However, do be cautious of the catch-all promise of social media. As they say, social media is a game.

A professional website is still better at building trust. Unlike social media, which can be a minefield of scams and shady business, a professional looking website reassures visitors that the business has what it takes, and is what it is in the online world.

A website should carry information about its history, expertise and credentials, all building towards its trustworthiness. And it’s a good chance to bring out the positive reviews you’ve had, to sell the business and any products or services. And need we mention proper, legal payment gateways? 


Finding a Business on the WWW

Try Googling for a local service, and it is most likely that the top search results will be websites, and not social media pages. It is easy to find selected profiles if you search in the social media’s own search function, but that is not the case for the global search engines

Another thing about social-only business, is that the social media platforms don’t quite allow you to personalise or customise your sales page or section. It will just be a generic page, with product or service listing, and the necessary accompanying information (subject to word limit too).

You can get much more creative on your own website, and come up with exciting ways (and copy) to promote your items. 360 degree view of a product? Or maybe a virtual house tour for home sellers. If you’d like to opt for convenient ways to sell, there are also partner widgets that can be loaded on your website, styled to your brand’s identity.


Create a Website that Shouts Your Brand

Social-only businesses are a great way for start-ups, and perfect for testing water. Got a great big idea? Go social and experiment with it. And when you handle it, develop a proper, professional website to sell it!

Websites are easily sustainable, for the business, and for the long run. It is crucial to have a website, to be found on the internet web of things, and also key in building trust with your clients, users and brand partners. 

i Concept Digital is here to help you develop your brand’s website, guiding you and assisting you step by step, if necessary. Our team of designers, programmers and writers will be on hand to listen to you and your brand’s needs and wants, to build your brand’s online identity, and create that stunning website you’ll keep sharing on your social media.

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Scam Alert

Impersonation of I Concept Innovation Pte Ltd (Singapore)

Impersonation of I Concept Innovation Pte Ltd

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com, i-conceptevaluate.com and i-conceptsystem.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

The I Concept Team