When starting a new business, there will be a lot of things to consider and multiple things to check off on your to-do list. Out of all the things that need to be done first, finding your brand position followed by creating a unique logo that defines your brand should be at the top of your list.
What is the difference between a brand and a logo?
If you’re thinking a brand and a logo are interchangeable, think again. A brand is the core of your company; it is how you tell your story to the people and how you convey your mission, vision and other positive perception to prospective customers. It is essentially the identity of your company and what it stands for. Apart from storytelling, branding can also include but is not limited to the following:
- Personality
- Voice
- Language
- Positioning
- Advertising
- Marketing
Once your brand has been established, it’s now time to move onto establishing your brand identity which includes creating a logo. A logo is a visual element that is used across all your media platforms and print media. A logo should be distinct from its shape to the colours used and is sometimes accompanied by a tagline. It is typically the first thing potential customers will see when they stumble across your company.
Is it necessary to have a logo?
In a nutshell: yes! Logos are there to grab people’s attention and one that is eye-catching will surely give people (and more importantly, future customers) a good and lasting impression. A good logo helps solidify your brand, but more importantly your brand identity, as well as separate you from your competitors.
Professional logos are your first line of communication between your brand and customers. It’s a visual representation of what you and your company can offer them and allow them to be curious enough to want to know more about your services and/or products. In the long run, a memorable logo will foster brand loyalty and your company will greatly prosper and reap the benefit from a pool of dedicated and loyal customers who believe in your brand.
A poorly done logo will spell disaster for your brand. If the people perceive your logo to be unprofessional, then your brand can be labelled as inferior and of subpar quality when compared to your competitors. A logo which does not align with your branding will also lead to confusion among your customers and they might not understand what your company does and the message you’re trying to convey.
How do I create a good logo?
A good logo requires in-depth research and a good amount of invested time. If you have too much on your plate and require professional assistance, then good news for you: I Concept Singapore is a top creative agency Singapore and branding agency that specialises in branding and identity. We’re here to help you stand out from the crowd from identifying your target audience to helping with your website development, I Concept is here to provide you a comprehensive experience. Or if you’re an existing company that wants to freshen up your brand image and logo, then we’ve got you covered as well. So don’t hesitate today, contact us now and our team will get back to you with a solid and feasible plan.
Eligible businesses may also opt to tap on the Enterprise Development Grant (EDG) for Strategic Branding and Marketing from Enterprise Singapore, and get up to 50% funding support depending on the business sector to raise their brand equity. You can find out more information and apply for a grant by clicking here.
