They say that first impressions matter. Your brand’s landing page is often the first point of contact between your business and your target audience, especially in an age where information is easily available with a quick online search. A well-crafted landing page can make all the difference between gaining loyal customers and losing your visitors due to unreadable text, bad user experience (UX), slow website responsiveness and so on.
The average bounce rate (a metric that indicates the percentage of people who land on a web page and then leave without clicking anywhere else on the website) is 47%. As your landing page is your brand’s virtual storefront, it needs to be engaging and effective to reduce bounce rate and convert your leads into customers.
Ecommerce development happens to be our area of expertise; digital marketing and branding too. With I Concept, Singapore’s top Creative Design Agency, your landing page will be fully optimised and customised to reach a larger audience and drive sales.
To help your brand create a landing page that stands out and drives results, here are our 5 best practices:
Tip 1: Clear and Compelling Copy
The first thing that your visitors will see is likely your landing page’s headline, so it should be attention-grabbing and communicate your value proposition clearly. Use concise words that address the visitor’s needs or problems and emphasise the benefits of your product or service.
As your visitor scrolls down your website, the subsequent digital copywriting should be clear, informative, and persuasive. Use persuasive language to engage your audience emotionally. Avoid over cluttering your landing page with too much copy, or you might lose their interest.
Your landing page should also have a call-to-action (CTA) that guides visitors on the next step you want them to take. Do include an action verb in your CTA, such as “Purchase Now”, “Find Out More” or “Get Yours Today”. Whether it is making a purchase or requesting more information, the CTA button should also stand out visually.
Tip 2: Impactful Visuals
Pictures have the unique ability to tell your brand’s story. Whether it’s showcasing your product or service in action, demonstrating its benefits, or even conveying the emotions associated with your brand identity, visuals can communicate abstract ideas much faster and more effectively than just copy alone. By having visuals and copies that work in tandem, you can convey your message more clearly and leave a lasting impression on your visitors.
Tip 3: Enhance Your UX/UI
Now, imagine that you are a visitor of your brand’s landing page. Does the landing page load fast? Are you able to tell where to click into next to delve deeper into the website? Can you view this page on your computer and various mobile devices?
If the answers are all yes, then you have got a great landing page with a properly developed user interface (UI) and UX! If not, here are some ways to improve your landing page’s design:
To avoid having a slow-loading landing page, you can optimise it by compressing images, minimising the number of HTTP requests and use of external scripts. Faster-loading pages will not only improve UX but will help your website to rank higher in search engine results.
Your landing page should also avoid distractions that might lead visitors away from your main objective. Having whitespace or negative space is effective in keeping your visitors focused and allowing them to comprehend your key message. A navigation menu or links to other relevant pages on your website can also provide signposts for where your visitor should look at next.
With over 58% of visitors users accessing websites on mobile devices, it’s crucial to ensure your landing page is mobile-responsive. Test your landing page on various devices and screen sizes to ensure that the UX is seamless.
Tip 4: Include Testimonies
To build trust with your potential customer, elements of social proof can testify to the amazing service of your brand. For example, your landing page can include customer reviews, ratings, and endorsements from industry experts and trusted news sites. By having these elements incorporated, visitors’ confidence in your brand is boosted and their decisions can be significantly influenced.
Tip 5: Analytics and Tracking
Now that your landing page looks visually stunning, it is important to implement analytical tools to monitor the performance of your landing page. Tools like Google Analytics and SEMRush can help to track key metrics such as conversion rate, bounce rate, and user behaviour. By analysing this data, you can fine tune your landing page and make informed decisions for further optimisation.
Create the Perfect Landing Page with I Concept
If you are unsure of how to execute the tips mentioned above, I Concept Singapore may be able to do those and more for you. Our team will combine our diverse skill sets of copywriting and graphic design with website design and development to create the perfect landing page for your brand. Your website visitors can enjoy a seamless and valuable experience, which then translates into increased brand trust and conversions for your brand.
What’s more, with the Productivity Support Grant (PSG), you can enjoy up to 50% subsidy when developing your e-commerce site with WOG-approved I Concept.
Get in touch with us today!
