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70 Dynamic words to describe your brand’s personality

Branding, Creative Agency, Grants, Marketing, What's Trending


When you are digging deep to uncover your values as a business, this also speaks to the core of what your brand stands for and how your business operates. All these are parts of your constructed brand identity and personality. Being able to articulate it well helps define the “must-have” elements for your brand. 

And all these are pieced together with the choice of words and adjectives that you use.

When you are uncovering your brand’s core values, try answering these questions:

  • What do I want my brand to be known for?
  • What do I not want my brand to ever embody?
  • How do I want to approach client relations and work projects?
  • What is one thing you would not sacrifice anything for?
  • What does success mean to me?

Now, with these questions answered, are there any values that can be translated into a characteristic trait?

Compile a list and then categorise

Once you have your foundation down, we suggest creating a master list of how you want your brand to be perceived. What words come to mind immediately? Make a comprehensive list of these words. They should be descriptive, actionable, or adequately express your brand’s outward vibes.

Thereafter, see if you are able to categorise your list of words into different categories. And then, narrow down to a couple of words (or one main word if possible) that has the most impact and are (is) the most representative to you.

70 words to use as inspiration when developing your brand personality

Here is our private list of 70 words (and their explanations) that are dynamic and suitable to describe your brand identity and its personality. These words should help in cementing your brand’s position in the wider economy. These words should express how your brand feels and sounds like. We hope this will be able to help you kickstart your thought process about your own brand.

  • Accessible
    Easy to approach, reach, enter, speak with, or use.
  • Avant-garde
    Of, or relating to, the experimental treatment of artistic material. Unorthodox or daring; radical.
  • Bold
    Beyond the usual limits of conventional thought or action; imaginative. Striking or conspicuous to the eye; flashy; showy.
  • Challenging
    Stimulating, interesting, and thought-provoking.
  • Cheerful
    Full of cheer and good-vibes; in good spirits.
  • Classy
    Of high class, rank, or grade; stylish, admirably smart; elegant.
  • Credible
    Capable of being believed; believable. Confident and trustworthy.
  • Confident
    Sure of oneself; having no uncertainty about one’s own abilities, correctness, successfulness; self-confident and bold.
  • Delicate
    Fine in texture, quality, construction, etc.
  • Elegant
    Tastefully fine or luxurious in style and design, etc.
  • Empowering
    To give power or authority to; authorise.
  • Energetic
    Possessing or exhibiting energy, especially in abundance; vigorous.
  • Enthusiastic
    Full of or characterised by enthusiasm; ardent.
  • Experienced
    Wise or skillful in a particular field through experience.
  • Expressive
    Indication of feeling, spirit, character, as on the face, in the voice, or in artistic execution.
  • Fresh
    Vivid, looking youthful, vibrant and healthy.
  • Friendly
    Not hostile or at variance; amicable.
  • Gentle
    Kind and amiable.
  • Graceful
    Characterised by elegance or beauty of form, manner, movement, or speech; with elegance.
  • Green
    Full of life and vigour; young. Environmentally sound or beneficial.
  • Harmonious
    Forming a pleasingly consistent whole; congruous.
  • Healthy
    Possessing or enjoying good health, or of sound and vigorous mentality.
  • Honest
    Honourable in principles, intentions and actions; upright and fair.
  • Imaginative
    To form a mental image of something not actually present to the senses.
  • Innovative
    Tending to innovate, or introduce something new or different; characterised by innovation.
  • Inspiring
    To fill with an animating, quickening, or exalting influence.
  • Intimate
    Characterised by or involving warm friendship or a personally close or familiar association or feeling.
  • Intuitive
    Perceiving directly by intuition without rational thought, as a person or the mind. Direct perception of truth, fact, etc., independent of any reasoning process; immediate apprehension.
  • Joyful
    Glad or delighted.
  • Laid-back
    Relaxed or unhurried. Free from stress; easygoing; carefree.
  • Logical
    Reasoning in accordance with the principles of logic, as a person or the mind.
  • Lush
    Characterised by luxuriousness, opulence, etc.
  • Mature
    To come to full development.
  • Mindful
    Attentive, aware, or careful.
  • Natural
    Not treated, tanned, refined, etc.; in its original or raw state.
  • Open
    Relatively free of obstructions to sight, movement, or internal arrangement. Without restrictions as to who may participate. Accessible. Unreserved.
  • Optimistic
    Disposed to take a favourable view of events or conditions and to expect the most favourable outcome.
  • Organic
    Characteristic of, pertaining to, or derived from living organisms. Developing in a manner analogous to the natural growth and evolution characteristic of living organisms; arising as a natural outgrowth.
  • Original
    New; fresh; inventive; novel.
  • Passionate
    Having, compelled by, or ruled by intense emotion or strong feeling; fervid.
  • Playful
    Having or exerting great power or force. Having great effectiveness.
  • Raw
    Not having undergone processes of preparing, dressing, finishing, refining or manufacturing. Crude in quality or character; not tempered or refined by art or taste.
  • Refined
    Very subtle, precise, or exact.
  • Relaxing
    Less tense, rigid, or firm; make lax. To release or bring relief from the effects of tension, anxiety, etc.
  • Respectful
    Full of, characterised by, or showing politeness or deference.
  • Rich
    Abundant, plentiful, or ample.
  • Safe
    Free from hurt, injury, danger, or risk.
  • Serene
    Calm, peaceful, or tranquil; unruffled.
  • Simple
    Not ornate or luxurious; unadorned. Common or ordinary.
  • Sincere
    Free of deceit, hypocrisy, or falseness; earnest.
  • Skillful
    Having or exercising skill. The ability, coming from one’s knowledge, practice, aptitude, etc., to do something well. Competent.
  • Spicy
    Of a slightly risque nature; somewhat sexy. Full of spirit; lively.
  • Spirited
    Having or showing mettle, courage, vigour, liveliness, etc.
  • Spiritual
    Of, or relating to, sacred things or matters; religious; devotional; sacred. Characterised by or suggesting predominance of the spirit; ethereal or delicately refined.
  • Spontaneous
    Coming or resulting from a natural impulse or tendency; without effort or premeditation; natural and unconstrained; unplanned.
  • Strong
    Clear and firm; loud. Solid or stable; healthy; thriving. Vigorous, intense.
  • Structured
    A complex system considered from the point of view of the whole rather than of any single part. Anything composed of parts arranged together in some way; an organisation.
  • Surprising
    Causing wonder, or astonishment. Surprising.
  • Timeless
    Referring or restricted to no particular time. Everlasting.
  • Tough
    Strong and durable; not easily broken or cut.
  • Traditional
    The handing down of statements, beliefs, legends, customs, information, etc., from generation to generation, especially by word of mouth or by practice.
  • Tranquil
    Free from commotion or tumult; peaceful; quiet; calm. Unagitated; serene; placid.
  • Trustworthy
    Deserving of trust or confidence; dependable; reliable.
  • Unique
    Existing as the only one or as the sole example; single; solitary in type or characteristics. Not typical; unusual.
  • Vintage
    Representing the high quality of a time past. Old-fashioned.
  • Vivid
    Strikingly bright or intense, as colour, light, etc., full of life; lively; animated.
  • Warm
    Characterised by showing lively feelings, passions, emotions, sympathies, etc. Cordial and hearty.
  • Welcoming
    Gladly received, as one whose arrival gives pleasure. Agreeable, as something arriving, occurring, or experienced.
  • Wild
    Frantic or distracted; crazy. Undisciplined, unruly, or lawless. Amazing or incredible. Living in a state of nature; not tamed or domesticated.
  • Wise
    Having the power of discerning and judging properly as to what is true or right; possessing discernment, judgement, or discretion. Judicious or prudent.

As mentioned, this list of adjectives is non-exhaustive. Go ahead and think of and explore more words that you would likely use to describe your brand.

Need help defining your brand personality?

Get in contact with I Concept, your choice creative agency Singapore, to set your branding works in the right direction. Our team of brand guardians ready to help you with your brand strategy and development. As a digital first branding agency, we are also able to advice and provide you with a repertoire of options to aid in your brand marketing strategy, from creation and development of brand identity elements, website development (in particular the set-up of eCommerce sites), social and digital media planning and development, creative marketing and strategising, digital copywriting and design, and other relevant digital solutions. 

Plus, you can also tap on the  Enterprise Development Grant (EDG) to get up to 50% funding support on your branding consultancy project.

Speak with us today and explore how we can help develop your branding.

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