Brand Refresh

Overview
Global Alliance Logistics is a Singapore home-grown integrated supply chain solutions provider, with an extensive international partnership network of over 120 countries and counting.

The Challenges
Global Alliance Logistics is known by clients to provide good, quality services. However, their brand identity is weak, with indistinct branding elements leading to poor brand recall.

The Objectives
We were appointed by Global Alliance Logistics to help with their rebranding with the following goals:

Improve brand awareness and brand equity, to leverage the business in the freight forwarding industry.
Devise and create a new set of brand identity, to better the public’s brand recall.
Craft various business collaterals
Revamp and develop their existing website according to the new branding