URGENT: SCAM ALERT: There have been individuals claiming to be representatives from I Concept Innovation Pte Ltd. DO NOT respond to these individuals. Please verify such communications by sending us an email at: [email protected]

MINT Museum of Toys

E-Commerce, Website, Creative Design

MINT Museum of Toys (MMOT) houses a world-class collection of vintage toys and collectable items, including vintage posters, confectionery tin boxes, advertising signs and more in an international award-winning contemporary building on 26 Seah Street. The toys and items hail from over 40 countries and range in date from the 1840s to 1980s. These are displayed across four thematic levels of the museum (Outerspace, Characters, Childhood Favourites and Collectables), including an enamel sign gallery at the rooftop level which also serves as a bar overlooking the City Centre.

The Challenge
As the museum was closed due to COVID19 restrictions, MMOT decided to renovate their museum and at the same time, refresh their website to resonate better with their target audience. They also wanted the website to do more for them and the users rather than just being an informative site.

Our Impact
To highlight the essence of the company, we proposed a design that features different toys throughout. The toys are used as design elements and interactive objects instead of placing them as simple images to create a fun atmosphere for the website. Complemented with a bold colour palette and distinctive fonts, the website is minimalistic yet attractive as various images are used to add vibrancy. We also added E-Commerce and booking functions to the site to provide more value to the user which subsequently, increased the website traffic and conversions.

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Impersonation of I Concept Innovation Pte Ltd (Singapore)

It has come to our attention that individuals claiming to be representatives from
I Concept Pte Ltd (Singapore) are offering fraudulent freelance job opportunities and other types of scams under our name, often providing the link to the websites under i-conceptanalysis.com, i-conceptaudit.com and 

i-conceptevaluate.com. There may be other domains that we are unaware of.

We unequivocally state that these scam websites and any other websites other than our actual one (i-concept.com.sg), as well as the representatives claiming to be from our company, do not belong to I Concept Innovation Pte Ltd (Singapore). We strongly urge you not to respond to these solicitations and to verify the legitimacy of such communication by sending us an email at:

[email protected]

Please note that we will never ask you for your sensitive personal details including but not limited to your bank account number and/or passwords, as well as any form of payment. We have already filed a police report – Report No. G/20240516/7030.

If you are a victim of these scams, kindly file a police report at your end.

The I Concept Team