Home to an excess of 5.5 million people, eCommerce in Singapore has been thriving through with upward of S$5 million revenue generated. Even the locals do plenty of shopping themselves, with 77% of Singaporeans having visited an eCommerce website in the past year.
What does this mean for you?
Well, if you are planning to set up an eCommerce website business or even revamp your current site, your eCommerce design needs to ensure users land and stay on your site.
Without further ado, here are some tips to develop a great eCommerce website design in Singapore:
Name it and brand it
The first step to developing a great eCommerce website is choosing a domain name associated with your brand or product. Having a well-thought a domain name can impact your Search Engine Optimisation (SEO) ranking and customer opinion, which also affects the amount of traffic entering your eCommerce website.
Nike. Apple. McDonald’s.
All of these household names have successfully created an impactful brand, which has become imprinted in everybody’s minds. So it’s now up to you to decide, what is the name you want to make widespread?
Choosing the right platform
There’re quite a number of eCommerce platforms out there, such as OpenCart, WooCommerce and Magento just to name a few. Choosing the right platform is critical in ensuring the success of your eCommerce in Singapore.
You should understand the pros and cons of each eCommerce platforms and what kind of features they have, which will go a long way in helping you build your brand up.
Personally, we prefer the features of WooCommerce for its usability and extensive plugins that goes well with most website builders. In fact, we have an eCommerce solution based on WooCommerce that is heavily subsidised by PSG grants.
Have an effective design
Once you have decided on the platform, you should start thinking about your eCommerce website design. Consider the kind of elements you want to include in your eCommerce design, while keeping in mind that the user experience (UX) is important to eCommerce websites.
It’s crucial that users can easily navigate within the site to maximise time spent and in the end, drive the conversion. Even a simple point such as the placement of the search bar is crucial for an effective eCommerce web design.
Not forgetting your landing page banners, this space is crucial to highlight your unique selling points (USP) or to place a CTA button catching the attention of visitors. These are two details that should be a key part of every page on your website.
If you find all of these too complicated, consider professional help such as approaching an eCommerce web design agency that can help with both the design and development of your eCommerce site.
The final product
The product page is where the magic happens, or rather where your consumers convert and spend their money. Be sure to include information that customers could and would want, as different platforms provide a variety of fields to fill in and cater to various eCommerce industries.
Your product images play an important role in an eCommerce website design, as it helps to convey the look and feel of your brand. Use relevant images to boost your site’s professional look.
Don’t neglect the content that goes into your site as well, which can play a huge role in boosting your SEO for your eCommerce website. The higher you rank, the more traffic you get, and with a great eCommerce web design, the more sales you get.
Wrapping it up
After getting some insight on how to develop a good eCommerce site, we hope you’re ready to embark on your business journey. If you have any doubts or you would like to work with an experienced eCommerce web design agency, drop us a message and a friendly member of our team will be happy to help!
