All About Search Engine Marketing: Making Google Ads that Click
Search Engine Marketing (SEM) strategy comes down to optimising paid search ads with a specific goal in mind. Here are some tips to create compelling SEM ads.
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5 Social Media Myths to Unlearn: Going Viral Isn’t Everything
Debunk myths about social media marketing and uncover the truth behind common misconceptions, keeping your social media strategy as effective as possible.
eCommerce Stores Must-Haves for Better Online Shopping Experience
A list of top essential features of a good eCommerce webstore, designed to create a user-friendly and safe online shopping experience for all visitors.
Digital Annual Reports: Moving Beyond Words and Images
Go digital with interactive annual reports opens up avenues for corporate marketing. Understand its dynamism and explore the benefits print can’t offer.
Getting Your Brand’s Tone of Voice to Speak to Your Audience
Developing your brand’s tone of voice is key to connecting with your desired audience. We take a look at how to carve out the right tone of voice.
E-commerce and Monthly Sale: Is a Sale Ever a Bad Sale?
With repetitive sales on e-commerce giants, are there still growth opportunities? We look at why people are still buying into sales, and how to work them out.
Digital Marketing in 2020: Podcast Marketing and Why It Matters
In case you’ve been living under a rock and haven’t heard what a podcast is, this definition is for you: A podcast is essentially a pre-recorded audio programme that is uploaded to an audio streaming platform where the general audience is able to access it. We’re talking about apps like iTunes, Spotify, where podcasters gain …
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5 Key Tips On How To Make Your Website User-Friendly
Today, users are extremely demanding when it comes to website design and functionality. To retain visitors on your website and encourage them to return, it’s no longer a suggestion that you invest in a user-friendly design – it’s a requirement. To help you overcome this challenge, we’ve put together 5 proven tips for maximising website …
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How to Choose the Right Website Design Company
It’s not the easiest task when searching for a website design company if you’re looking to create a new website or even a revamp of your current site. The website acts as your online face and the first point of contact for all consumers. Apart from a designer, you’ll also need a website copywriter and …
5 Reasons Why Mobile-First Website Design Is Important
With the prevalence of mobile devices usage today, designing a desktop-first website design might not seem like the best idea. Just before last year, crawling, indexing, and ranking systems have used the desktop version of a page’s content to direct searchers to what they are looking for. To keep up with the mobile-first wave, designers …
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