With the dominance of social media, push notifications from apps, and in-app ads, it’s easy to dismiss email as a relevant method of marketing. Truth is, email is still very relevant, and will be for the future to come.
When done right, email can be a good source of branding and customer retention. It is a direct channel to build active relationships with your customers and remind them of who you are. These leads can then be nurtured and converted by connecting them to your products and services.
So how do you go about building a strong email marketing list? Read on for 6 tips for building and managing your list:
Sign-up forms
You’d often find forms like these in contact pages or as pop-ups after a purchase or upon visiting the website. Make sure your web development process factors in visibility for these forms – be it aesthetic design or placement. Your digital copywriting also has to be on point. Give them a good reason to ‘join’ the family, as it were, or even throw a complimentary gift such as free shipping or downloadables in exchange for the customer’s email.
Content marketing
While it’s not wrong to offer discounts in your emails, doing it all the time may cheapen your branding, and even cause customers to dismiss your emails as white noise. Instead, consider creating good, engaging content in your emails, such as blog posts, videos, infographics and even relevant reports. This way, customers will come to regard your emails with more importance and might come to expect to learn something interesting from them.
Targeting
Getting customers to sign up en masse may be more effort than it’s worth. Instead, build up a good email marketing list by targeting groups and demographics that you believe would take a good interest in your products and/or services. From there, there is a higher chance of more meaningful customer-to-brand interactions, and possibly more conversions.
Get Permission
If you’re one of those who’d scour your inbox to unsubscribe unsolicited email sent to you, you’re not alone.
Good email marketing has to be solicited with permission. It is trust-building of sorts, and having a list of willing email recipients will generally maintain your brand’s positive reputation. Because the reverse is you buying an email list and creating spam, causing customers to grow tired and cast your brand in a bad light.
Give an Out
It may be unthinkable for your precious leads to opt-out, but giving them easy access to the unsubscribe button tells customers you’re trustworthy, and well, cool. If customers actually find it difficult to opt-out, this can lead to a backlash for your branding.
Keep Growing
Don’t let your initial efforts go to waste. Without further input, your email marketing list might stop growing as quickly as it started. Keep workshopping strategies to bring in more leads – be it through lead magnet promotions, social media posts, and even offline methods like business cards, brochures and word of mouth. Keep doing what works, and rethink what doesn’t.
Think out of the Inbox with I Concept Singapore
So if you’re ever thinking of sprucing up the way you reach your customers via effective, resonating emails, consider I Concept, a creative design agency with creative expertises ranging from digital copywriting to art design.
Beyond email, there’s a whole gamut of ways you can stand out and be noticed. We pride ourselves as a fully integrated creative agency that offers a comprehensive suite of services for your brand’s needs, including digital marketing, web development and design, ecommerce development as well as branding. Apply for the Productivity Solutions Grant to transform your digital marketing capabilities with I Concept.
Contact us today!
